Clearspring and SplashCast Launch Integrated Social Advertising Platform for Consumer Brands.Advertisers Gain New Distribution Tools and Compelling Content for Reaching and Engaging Consumers across Leading Social Networks MCLEAN McLean, city (1990 pop. 38,168), Fairfax co., N Va., a suburb of Washington, D.C. Manufacturing includes foods, satellite components, and computer and telecommunications equipment. , Va. & PORTLAND Portland, town, England Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested. , Ore. -- Social media leaders Clearspring Technologies Inc. and SplashCast( )Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks. SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. distribution, management, monetization Monetization The securitization of the gross revenues of a contract. and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks. "We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks," said Hooman Radfar, co-founder and chief executive officer of Clearspring. "We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry's premier providers of content-driven social media applications." "Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing," said Michael Berkley, chief executive officer of SplashCast. "In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks." SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass , Universal Music and MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring's preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience. SplashCast selected Clearspring as its exclusive partner because of the company's unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile - all viable destinations for SplashCast's content matchmaking Matchmaking Matricide (See MURDER.) Kecal marriage broker whose plans are foiled by a pair of lovers. [Czech Opera: Smetana The Bartered Bride in Osborne Opera, 32] Levi, Dolly and delivery capabilities. About Clearspring Clearspring is the leading provider of distribution, management and monetization services for widgets and other distributable Web content. Clearspring's free Launchpad services enable publishers and developers to distribute and track viral Meaning "related or caused by a virus," with regard to computers and information technology, the term refers less to a computer virus than it does to information that spreads quickly via the Internet. See viral marketing and viral video. digital content to the most popular destinations, including social networks, start pages, bookmarking In genetics and epigenetics, bookmarking is a biological phenomenon believed to function as an epigenetic mechanism for transmitting cellular memory of the pattern of gene expression in a cell, throughout mitosis, to its daughter cells. sites, blogs, mobile devices and desktop platforms. The company delivers billions of impressions every month working with the world's most prominent brands, media companies and Web 2.0 businesses. The company also provides new monetization opportunities for publishers and developers using the Clearspring platform by allowing them to seamlessly integrate advertising-based services in their distributable Web content. To learn more, visit www.clearspring.com. About SplashCast SplashCast Corporation is a pioneer in the emerging field of social advertising focused on connecting advertisers with social network audiences. Using its patent pending content management system, SplashCast is able to deeply integrate brands with compelling content. Used by Sony / BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG AEG Aeger (Latin: Sick) AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company) AEG Aircraft Evaluation Group AEG Association of Engineering Geologists AEG Air Expeditionary Group , PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, and other top name brands, SplashCast offers an alternative to banner style display ads that have disappointed marketers. For more information on SplashCast visit www.splashcastmedia.com or call (503) 222-5645. |
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