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Clearly Canadian reports 1996 stellar year for Orbitz - Clearly Canadian's newest hit product caps first year with international award.


VANCOUVER, BRITISH COLUMBIA--(BUSINESS WIRE)--Jan. 15, 1997-- Clearly Canadian This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Beverage Corporation (VSE See DOS/VSE.

VSE - Virtual Storage Extended
 CLV (Constant Linear Velocity) Rotating a disk at varying speeds. By changing speed depending on which track is being accessed, the density of bits in each track can be made uniform. ., NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 CLCDF) -- To cap off the successful first year of Orbitz, the new alternative beverage with the colourful, gravity-defying spheres, Clearly Canadian has received the 1996 Mobius Award, in recognition of the outstanding package design of Orbitz. The proprietary packaging for Orbitz created by Clearly Canadian and Karacters Design Group features a distinctive 10 ounce (300 ml) glass bottle with a colourful logo and the address of the Orbitz World Wide Web site.

"Orbitz is such a visual product that having the right packaging was essential. Orbitz' award-winning packaging has been described as 'retro' or 'Jetsons-inspired' and many fans have compared it to a lava-lamp," said Douglas Mason
''For the fictional character in the TV series CSI, see Douglas Mason (CSI)
Douglas Calder Mason (September 30, 1941 - December 13, 2004) was a British policymaker, writer and antiquarian bookseller.
, President and Chief Executive Officer of Clearly Canadian Beverage Corporation.

The Mobius International Awards Competition is in its 26th year and annually honours outstanding achievements in international advertising and package design. Clearly Canadian will receive the Mobius Award at a special awards ceremony in Chicago on February 6, 1997.

In addition to the Mobius Award, Clearly Canadian has received several other major awards for Orbitz, including the 1996 Clear Choice Award from the Glass Packaging Institute The Glass Packaging Institute (GPI) is a trade association for the U.S. glass container industry. It lobbies on behalf of its members, while providing them with technical, promotional and public relations support.  and the Visitor's Choice and Best Packaging and Appearance awards in the 1996 BevNet! Beverage Awards.

Orbitz is now available in over 30 U.S. states, as well as in New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . Clearly Canadian expects Orbitz to be in all U.S. markets in 1997 and has plans to launch Orbitz in Canada, the United Kingdom and selected Asian countries in the first half of 1997.

The drink that Rolling Stone rolling stone
Noun

a restless or wandering person
 Magazine named the "Hot Drink of '96" has also received overwhelming media attention since its launch in May 1996. Orbitz has appeared on every major U.S. television network and numerous programs, including the "Rosie O'Donnell Show," "Today Show," "Extra," as well as many regional news programs. It has also appeared in magazines such as Time, Newsweek and Fortune.

"In 1988, Clearly Canadian created the alternative beverage category with the introduction of its Clearly Canadian Natural Flavoured Sparkling Water. In 1996, Clearly Canadian has repeated the award winning success of its core brand and once again revolutionized the industry by creating the "texturally enhanced" category with the launch of Orbitz," said Mason.

Clearly Canadian Beverage Corporation is a publicly held company which trades on both NASDAQ and the Vancouver Stock Exchange Vancouver Stock Exchange (VSE)

A securities and options exchange in Vancouver, British Columbia, (Canada), specializing in venture capital companies.


Vancouver Stock Exchange

See Canadian Venture Exchange (CDNX).
. Based in Vancouver, British Columbia, the Company currently produces four different product lines, including its "Core Brand" Clearly Canadian(R) sparkling flavoured water, which is distributed extensively in the United States, Canada and numerous countries worldwide.

CONTACT: Clearly Canadian Beverage Corporation

Kelly Lendvoy, 604/683-0312
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 1997
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