Clearly Canadian discontinues marketing attempts in Mexico.

VANCOUVER, BC--(BUSINESS WIRE)--March 24, 1995-- The Company has decided to discontinue its current Marketing efforts for Clearly Canadian products in Mexico. Despite initial indications from a major distributor and positive test market results, the devaluation of the Mexican peso has made it impossible to position the brand at an economically feasible price point due to extremely high importation costs.

As a result of this territory abandonment, the Company will write-off approximately US$2,200,000 (Cdn $2,990,000) for the year ended December 31, 1994. These costs relate to penalty clauses in conjunction with the cancellation of the Cuero, Texas bottling plant and travel and legal costs incurred by Clearly Canadian International.

The Company will continue, however, to pursue a licensing agreement to manufacture the Company's products in Mexico without any further investment by the Company. -0- ON BEHALF OF THE BOARD OF DIRECTORS Douglas L. Mason Director

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark "Clearly Canadian(R)".

CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned international subsidiary, Clearly Canadian Beverage (International) Corporation, produce, distribute, and market CLEARLY CANADIAN(R), CLEARLY TEA(TM), and CLEARLY 2(TM), a line of flavoured and unflavoured bottled sparkling water beverages. Through distribution and/or licensing agreements, CLEARLY CANADIAN(R) is sold throughout the United States, Canada, Japan, and the United Kingdom, the Republic of Ireland, the Caribbean and Mexico.

The Vancouver Stock Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. This news release was prepared by management who accept full responsibility for its content.

CONTACT: Douglas L. Mason, 604/683-0312