Clearly Canadian Takes O+2 Oxygenated Water to the Streets This Summer; Speedo and Jeep Programs Heat Up Summer Sampling in Canada.

VANCOUVER, British Columbia--(BUSINESS WIRE)--July 8, 1999--

Clearly Canadian Beverage Corporation (Nasdaq:CCBC) (TSE:CLV.) ("Clearly Canadian") has developed two summer sampling promotions that will build brand awareness of its super-oxygenated beverage, Clearly Canadian O+2(TM), in Canada.

Marketing initiatives aimed at building brand awareness over the summer months include a national sampling and sweepstakes program to win an authentic MASH Jeep, and a free product giveaway at major athletic retail outlets carrying Speedo(R) branded products across Canada.

MASH Jeep Sweepstakes

The Clearly Canadian sampling team will be arriving at retail outlets from Ontario to British Columbia in an authentic 1949 MASH Jeep and handing out bottles of Clearly Canadian O+2 for consumer trial. In a special sweepstakes contest, consumers will have the chance to enter to win the MASH Jeep. The draw is scheduled for Labor Day weekend, coinciding with a special MASH Marathon to be aired on Prime TV. Throughout the summer, Prime TV will air promotional spots giving details of the sweepstakes and featuring the Clearly Canadian sampling team in action.

Summer Speedo(R) Program

At the retail level, Clearly Canadian will participate in a summer promotion with Speedo7 that offers consumers a free bottle of Clearly Canadian O+2 with the purchase of any Speedo product at one of the 48 Authentic Fitness, The Running Room or National Sports locations across Canada. A poster featuring Olympic Silver Medalist, Marianne Limpert, will support the program in stores this summer. A free 20 oz. bottle of Clearly Canadian O+2 will be offered during the hot months of summer, while quantities last.

"Partnering with an internationally successful brand such as Speedo(R) provides Clearly Canadian an incredible opportunity to reach the primary consumer market for Clearly Canadian O+2, sports enthusiastic individuals, and offer them a refreshing alternative to mainstream bottled water," said Jonathan Cronin, VP Marketing.

Clearly Canadian O+2 has been scientifically formulated as a superior refreshment product for active individuals. Made with spring water, Clearly Canadian super-oxygenated unflavored water is enhanced with up to 10 times the normal concentration of oxygen naturally found in water. Clearly Canadian O+2 is also available in two flavor choices, Fruit-Citrus and Berry-Citrus, which is enhanced with up to 5 times the normal concentration of oxygen.

Authentic Fitness Corporation designs, manufactures and markets swimwear, swim accessories and active fitness apparel. Brand names include "Speedo," "Speedo Authentic Fitness," "Catalina," "Anne Cole," "Cole of California," "Oscar de la Renta," "Sunset Beach," "Sandcastle" and "Sporting Life." The Company operates 139 Authentic Fitness retail stores in the United States and Canada.

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium alternative beverages, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R), Refresher and Orbitz(R) which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also owns CC Beverage (U.S.) Corporation (formerly known as Cascade Clear Water Co.), which produces a line of alternative beverages for retail sale in North America and the Pacific Rim, and operates a home/office commercial delivery business in the U.S. Pacific Northwest. Additional information on the Company may be obtained on the World Wide Web at www.clearly.ca.