Clearly Canadian Partners With Twentieth Century Fox Home Entertainment on Video Promotion.

VANCOUVER, BRITISH COLUMBIA--(BUSINESS WIRE)--Sept. 16, 1997--Clearly Canadian Bev (VSE CLV., NASDAQ CLCDF.) Clearly Canadian Beverage Corporation will partner with Twentieth Century Fox Home Entertainment, Inc. ("Fox") to promote the Premiere Series sell-through video release of That Thing You Do, starring Tom Hanks; Romeo and Juliet, starring Leonardo DiCaprio and Clare Danes; Courage Under Fire, starring Denzel Washington and Meg Ryan; and Broken Arrow, starring John Travolta and Christian Slater. Combined, these films have a total box office of more than $200 million.

Until October 31, 1997, a $3.00 rebate will be offered to consumers who purchase one of the four Premiere Series titles by submitting any three Clearly Canadian bottle caps and the necessary proofs of purchase. The videos are priced at $14.98 each.

In addition to display support, including posters, static clings and bottles neck ringers, Clearly Canadian is producing a special silver cap featuring one of the four title logos on 8.4 million bottles of Clearly Canadian sparkling flavoured water in 11 oz., 16 oz. and 1 Litre sizes. Clearly Canadian also ran a full page ad in the September 6, 1997 issue of TV Guide with a circulation of 13 million. Fox will include an "on-pack" promotional sticker with the release of every Premiere Series video during the promotion period as well as an "in-pack" card, which offers the consumer details of the rebate offer.

"We hope this Premiere Series promotion with Fox will match the success of our earlier partnership with Fox in March, which featured our Orbitz brand in concert with the launch of the Independence Day videogame. Working on cross-promotions with major entertainment partners such as Fox provides Clearly Canadian massive consumer exposure and strengthens our relationship with key distributors and customer accounts," said Douglas Mason, President of Clearly Canadian Beverage Corporation.

Clearly Canadian Beverage Corporation is a publicly held company which trades on both NASDAQ and the Vancouver Stock Exchange. Based in Vancouver, British Columbia, the Company is a leading producer of premium beverages, including its Clearly Canadian(R) sparkling flavoured water brand and its "texturally enhanced" Orbitz(TM) brand, which are distributed extensively in the United States, Canada and numerous countries worldwide. Additional information on the Company may be obtained on the world wide web at http://www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(R), CLEARLY TEA(TM), CLEARLY 2(TM), CLEARLY CANADIAN QUENCHER(TM) and ORBITZ(TM) flavoured and unflavoured beverages.

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The Vancouver Stock Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

CONTACT: Clearly Canadian Beverage Corporation

Kelly Lendvoy, 800/663-5658 (USA)

1-800-663-0227 (Canada)

e-mail: [e-mail]