Clearly Canadian Launches Summer Campaign For Reebok Fitness Water.

Business Editors

VANCOUVER, B.C.--(BUSINESS WIRE)--July 5, 2001

Clearly Canadian Beverage Corporation (OTCBB:CCBC)(TSE:CLV.) today announced that it has launched a summer sales and marketing campaign for its new enhanced water beverage, Reebok Fitness Water, in selected key markets in the United States.

As part of the marketing campaign, Clearly Canadian has entered into an agreement with Infinity Promotions Group, Seattle, to develop and implement a guerilla marketing program, commencing July 2001 through the Labour Day weekend. Reebok Fitness Water teams will improve brand awareness and trial of Reebok Fitness Water through sampling of product at retail stores and at public events. The Reebok Fitness Water campaign will focus on today's active, health conscious consumers who are seeking variety in their alternative beverage choices. The sampling campaign will feature sampling teams wearing Reebok branded apparel that will distribute bottles of Reebok Fitness Water and other Reebok branded merchandise and prizes to consumers in major cities, including New York, Boston, Birmingham, St. Louis, Phoenix, Portland and Seattle. To maximize brand exposure, each sampling team will drive a specially branded Reebok Fitness Water van to major sporting events, key grocery and retail outlets and Reebok sponsored events in these markets.

"Clearly Canadian's summer sales and marketing strategy for Reebok Fitness Water focuses primarily on developing brand awareness and trial through sampling programs targeted at our key audience of sport and health enthusiasts," said Douglas L. Mason, President and C.E.O., Clearly Canadian Beverage Corporation.

Reebok Fitness Water contains essential vitamins C, B6, B12 and Folic Acid, as well as minerals (calcium, zinc and selenium) and electrolytes (potassium and magnesium). Other featured enhancements (chromium (ChromeMate(R)) and Super CitriMax(TM)) found in Reebok Fitness Water provide additional value for consumers and further differentiate the product from other existing sport drink and bottled water brands currently in the market. Reebok Fitness Water is available in three flavors: Natural, Berry and Citrus. Like bottled water, the Natural flavor contains no sweeteners and has zero calories. The two low calorie flavored choices, Berry and Citrus, are lightly sweetened with fructose, sucralose and ace-K, and contain natural flavor for taste.

About Infinity Promotions Group

Infinity Promotions Group is a full service sales promotion and marketing agency with offices nationwide. Infinity Promotions Group is a division of Infinity Broadcasting, the preeminent radio and outdoor advertising organization of the twenty-first century, owned by Viacom Inc. Viacom is one of the largest media companies in the world; including radio, television, outdoor, internet, cable, motion pictures, publishing, entertainment and more.

About Clearly Canadian Beverage Corporation

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O plus 2(R) and Tre Limone(TM), which are distributed in the United States, Canada and numerous countries worldwide. Clearly Canadian holds the exclusive license to manufacture, distribute and sell Reebok Fitness Water in the United States, Canada and the Caribbean. Clearly Canadian also owns CC Beverage (U.S.) Corporation, a Washington State company, which produces and distributes Cascade Clear(TM) and Clearly Canadian products in the United States and other countries, as well as co-packing (bottling) for other manufacturers' brands. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at www.clearly.ca.

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses. Actual results may differ materially from those currently anticipated due to a number of factors including, but not limited to, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support capital expansion plans and general operating activities, competition, pricing and availability of raw materials, the Company's ability to maintain favourable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. All forward-looking statements are made pursuant to the Securities Litigation and Reform Act of 1995. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

Clearly Canadian Beverage Corporation is the registered holder of the trademark Clearly Canadian(R). Clearly Canadian Beverage Corporation, and its wholly owned subsidiaries, manufacture, distribute and market Clearly Canadian(R), Cascade Clear(TM), Reebok Fitness Water, Clearly Canadian O plus 2(R), Tre Limone(TM) and other flavoured and unflavoured beverages. Reebok is the registered trademark of Reebok.