Clearly Canadian Introduces Super-Oxygenated Beverage for Sale in Canada; 7-Eleven Signs on as Key National Listing.

VANCOUVER, British Columbia--(BUSINESS WIRE)--May 12, 1999--

Clearly Canadian Beverage Corporation (Nasdaq:CCBC) (TSE:CLV.) today introduced Clearly Canadian O+2(TM) to the Canadian market.

Clearly Canadian O+2 has been scientifically formulated as a superior refreshment product for athletic and health-conscious consumers. Made with spring water, Clearly Canadian super-oxygenated unflavored water is enhanced with up to 10 times the normal concentration of oxygen naturally found in water. Clearly Canadian O+2 is also available in two flavour choices, Fruit-Citrus and Berry-Citrus, which are enhanced with up to 5 times the normal concentration of oxygen.

"We're excited to present our new, innovative oxygen-enhanced beverage to Canadian consumers. Clearly Canadian O+2 stands out in the water market by delivering a premium drink experience in a bold new package," said Douglas Mason, President of Clearly Canadian Beverage Corporation.

The 20 oz. (591 ml) Clearly Canadian O+2 features an innovative sleek blue bottle, designed with a co-polymer barrier material to prolong the retention of oxygen levels in the container. The bottle shape was inspired from the high-tech, industrial design of oxygen tanks.

In an exclusive first-month arrangement, Clearly Canadian O+2 will be available to consumers at 475 7-Eleven Food Stores in Canada. During the month of May, 7-Eleven stores will feature Clearly Canadian O+2 in specially designed suction-cup door racks placed in cooler doors displaying all three SKU's. Starting in June, the beverage will roll-out to more convenience and grocery store listings in Canada. The initial roll-out of the beverage encompasses five provinces including British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, with a suggested retail price of $1.49.

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation is a leading producer of premium alternative beverages, including Clearly Canadian(R) sparkling flavoured water, Clearly Canadian O+2(TM), Refresher and Orbitz(TM), which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also holds the exclusive licence to manufacture and distribute Battery(TM) in the United States and Canada. Clearly Canadian also owns CC Beverage (U.S.) Corporation, which produces a line of alternative beverages for retail sale in North America and the Pacific Rim, and operates a home/office commercial delivery business in the U.S. Pacific Northwest. Additional information on the Company may be obtained on the World Wide Web at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(R), ORBITZ(TM), CLEARLY CANADIAN O+2(TM), BATTERY(TM) and other flavoured and unflavored beverage products.