Clearly Canadian Introduces New Orange Pineapple: A Fresh New Clearly Canadian Flavour Featuring Enhanced Packaging.

Business Editors

VANCOUVER, British Columbia--(BUSINESS WIRE)--Feb. 7, 2002

Clearly Canadian Beverage Corporation (OTCBB:CCBC) (TSE:CLV) today announced the introduction of new Clearly Canadian Orange Pineapple, a refreshing new flavour in the Clearly Canadian sparkling water line-up.

New Orange Pineapple Clearly Canadian sparkling flavoured water is packaged in a 14 oz. glass bottle, featuring a new graphic design that further develops the brand's award winning package design.

"Orange Pineapple is a great new combination of fruit and citrus flavours and features a further evolution of our new packaging. After the successful redesign of our Clearly Canadian packaging in 2000, the new orange pineapple graphic design leverages our strong brand presence and enhances the original design," said Jonathan Cronin, VP of Marketing.

Orange Pineapple will be available in convenience and grocery stores throughout the United States and Canada beginning in February. The introduction of new Orange Pineapple sparkling flavoured water will be supported by in-store displays and point-of-sale materials. Beginning in March, Orange Pineapple will be featured in a comprehensive advertising campaign in national trade publications.

Clearly Canadian's sparkling flavoured water line-up is now made up of seven compelling flavours, including: Cherry, Strawberry-Melon, Blackberry, Raspberry Cream, Peach, Grape, and now new Orange Pineapple.

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R) and Tre Limone(TM), which are distributed in the United States, Canada and numerous countries worldwide. Clearly Canadian holds the exclusive license to manufacture, distribute and sell certain Reebok Beverages in the United States, Canada and the Caribbean. Clearly Canadian also owns CC Beverage (U.S.) Corporation, a Washington State company, which produces and distributes Cascade Clear(TM) and Clearly Canadian products in the United States and other countries, as well as co-packing (bottling) for other manufacturers' brands. Additional information on Clearly Canadian and CC Beverage may be obtained on the world wide web at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(R), CASCADE CLEAR(TM), REEBOK FITNESS WATER, CLEARLY CANADIAN O+2(R), TRE LIMONE(TM) and other flavoured and unflavoured beverages. Reebok is the registered trademark of Reebok.