Clearly Canadian Hires Experienced Pepsi-QTG (Quaker/Tropicana/Gatorade) Manager.

VANCOUVER, British Columbia -- Clearly Canadian Beverage Corporation (OTCBB:CCBEF) announced today that Jackie Fox, an experienced account and category manager with Pepsi-QTG has joined Clearly Canadian Beverage Corporation to direct overall sales and marketing strategy.

Ms. Fox brings a track record for consistent market share gain and exceeding dollar sales growth targets on every account and category role she managed while at Pepsi-QTG. She also worked with sister companies Pepsi Bottling Group & Frito-Lay to develop exciting beverage and snack programs increasing both sales and profits. "I am fortunate to be joining the Clearly Canadian team at such a pivotal time. The new lines of Clearly Canadian Daily Natural Enhanced Waters are right on the mark for today's consumers who want low calorie, flavorful, healthy offerings," stated Ms. Fox.

Stated Brent Lokash, President of Clearly Canadian, "Jackie Fox will play an integral part in the expansion of distribution and sales of all our product lines. Her strong understanding of brands and customer marketing strategies will enhance efforts to drive sales of our beverage lines and of our new organic and natural snack food lines, recently obtained in the DMR Food Corporation acquisition."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly Canadian[R] sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries, and organic and natural dried fruit and nut snack foods, including the Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Since its inception, the Clearly Canadian brand has sold over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the Company's belief that it will expand and increase distribution and sales of all of its beverage and snack products. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.