Clearly Canadian Comments on Expected Write-Downs for Fiscal Year End 1999 and Announces Redesigned Product Line for 2000.

Business Editors

VANCOUVER, B.C.--(BUSINESS WIRE)--Feb. 9, 2000

Clearly Canadian Beverage Corporation (NASDAQ:CCBC) (TSE:CLV.) today announced that, based on preliminary estimates, the Company expects certain extraordinary, non-recurring charges for the fiscal year ended December 31, 1999. Included in these non-recurring charges for the 1999 fiscal year are charges related to the Company's write-down of raw materials for Clearly Canadian's redesigned core brand, Clearly Canadian(R) sparkling flavoured water, which will be re-launched in 2000.

The Company estimates that the write-downs for the 1999 fiscal year will total approximately $5.6 million, and will consist of:

- non-cash charges related to the Company's write-down of raw

material inventories for certain discontinued product lines;

- adjustments to long term receivables and distribution rights;

- charges associated with the relinquishment of leased premises;

and

- charges associated with a reduction in senior management

positions.

Although these non-recurring charges will have an impact on Clearly Canadian's 1999 fiscal year end financial results, the Company expects these charges will reduce expenses in 2000 and beyond.

&uot;The Company has dramatically re-designed its Clearly Canadian Sparkling Flavoured Water brand for 2000 and will launch the new package in March 2000. Our sales team is excited with the responses we have received from our major U.S. and Canadian distributors towards the new package and the other product initiatives Clearly Canadian plans to introduce in 2000. The decision to redesign and re-launch our Clearly Canadian product line has resulted in the write-down of certain raw material inventories, however, we are optimistic the expected rejuvenation of our Clearly Canadian brand should make a significant impression in the alternative beverage marketplace,&uot; said Clearly Canadian Beverage Corporation CEO and President Douglas L. Mason. &uot;After a year of challenges and continued tough restructuring decisions, we are moving forward with renewed energy and a solid commitment to introducing new alternative beverages, increasing sales and improving earnings,&uot; said Mason.

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian(R) sparkling flavoured water, Clearly Canadian O+2(R), REfresher and Orbitz(TM), which are distributed in the United States, Canada and numerous countries worldwide. Clearly Canadian also holds the exclusive license to manufacture and distribute Battery(R) in the United States and Canada and the exclusive distribution rights to distribute Jamaican Gold(R) in North America. Clearly Canadian also owns CC Beverage (U.S.) Corporation, which produces Cascade Clear(TM) products and other alternative beverages for retail sale in North America and the Pacific Rim, and also operates a home/office commercial delivery business in the U.S. Pacific Northwest. Additional information on the Company may be obtained at www.clearly.ca.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties and that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, changing beverage consumption trends of consumers, pricing and availability of raw materials, political and economic uncertainties, including currency fluctuation in the countries in which Clearly Canadian carries on business and other factors which are beyond the reasonable control of the Company.

CLEARLY CANADIAN BEVERAGE CORPORATION

Douglas L. Mason, Chief Executive Officer

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(R), CLEARLY CANADIAN O+2(R), JAMAICAN GOLD(R), BATTERY(R), ORBITZ(TM) and other flavoured and unflavoured beverages. Oy Sinebrychoff Ab of Finland is the registered holder of the trademark Battery(R). New Jamaican Gold, Inc. is the registered holder of the trademark Jamaican Gold(R).