Clearly Canadian Brands Snack Division Moves into Massive U.S. Marketplace.

TORONTO -- Clearly Canadian Brands (OTCBB:CCBEF) (the "Company") today announced the signing of a new agreement with HDS Retail for placement of its new line of Gourmet Energy Snacks into both their U.S. and Canadian retail outlets. This new line of products will have an exclusive appearance for the U.S. and Canadian markets separately, and will begin to build the presence for Clearly Canadian Brands Snack Division into the U.S. Marketplace.

David Reingold, President of Clearly Canadian Brands, stated, "This is a major breakthrough for our snack lines and has us entering the U.S. Marketplace ahead of schedule; HDS Retail owns and operates stores throughout North America, with strong positioning in major airports and train and subway stations. We are pleased with their decision to offer our new Gourmet Energy Snacks line, which has over 30 different healthy selections." Bobby Genovese, CEO of Clearly Canadian Brands, stated, "The high traffic levels at these locations create an immense opportunity to build brand awareness, brand loyalty and increased sales. With such a great number of health minded consumers continually viewing and buying our products, we look to become as recognizable a snack food brand in the U.S. Marketplace as we are in Canada." Mr. Genovese went on to state, "I am interested in talking to any and all shareholders or potential shareholders and can be contacted at [phone] or by email at [e-mail]."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian[R] sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.