Clearly Canadian Beverage Corporation Announces Intention to Make Normal Course Issuer Bid.

VANCOUVER, BC--(BUSINESS WIRE)--Aug. 24, 1999--

Clearly Canadian Beverage Corporation (TSE: CLV; NASDAQ: CCBC) (the "Company") wishes to announce that The Toronto Stock Exchange (the "TSE") has accepted notice that the Company will make a normal course issuer bid.

Under the TSE rules, the Company is permitted to repurchase through open market purchases up to 2 percent of its outstanding common shares in a given 30 day period. In the Company's filing with the TSE, the Company intends, subject to market and investment considerations, to acquire up to 10 percent of its public float, or up to 538,135 common shares of its 6,418,685 issued and outstanding common shares on the open market (the "Bid") through the facilities of the TSE. The Company's public float is 5,831,358 common shares. In accordance with the TSE rules, the duration of the issuer bid will be from August 26, 1999 to August 25, 2000.

The Company has determined to repurchase its shares for its own corporate purposes and reasons, including its belief that the current share price does not reflect the true value of the Company. The repurchase by the Company of any of its shares should not be deemed or construed as a recommendation to purchase any of its shares or an indication of the present or future value of the Company's shares. Any shares purchased by the Company will, at its discretion, be used for corporate purposes, or will be cancelled.

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian(R) sparkling flavoured water, Clearly Canadian O+2(TM), REfresher and Orbitz(TM), which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also holds the exclusive license to manufacture and distribute Battery(R) in the United States and Canada. Clearly Canadian also owns CC Beverage (U.S.) Corporation, which produces a line of alternative beverages for retail sale in North America and the Pacific Rim, and operates a home/office commercial delivery business in the U.S. Pacific Northwest. Additional information on the Company may be obtained on the world wide web at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION

Douglas L. Mason, President and Chief Executive Officer

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered 6 holder of the trademark CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(R), CLEARLY CANADIAN O+2(TM), BATTERY(R), ORBITZ(TM) and other flavoured and unflavoured beverages. Oy Sinebrychoff Ab of Finland is the registered holder of the trademark Battery(R).