Clearly Canadian Announces Third Quarter Fiscal 2007 Financial Results.

VANCOUVER, British Columbia -- Clearly Canadian (OTCBB:CCBEF) (the "Company") today announced results for the third quarter of fiscal 2007.

Total revenues for the three months ended September 30, 2007 were $3.3 million compared to $2.0 million for the same period in 2006, up 64% year-over-year. The Company's recently acquired healthy snack and organic baby food divisions, which were acquired in February and May of 2007 respectively, account for this revenue growth. Total revenues for the nine months ended September 30, 2007 were $7.8 million compared to $6.4 million, up 22% compared to the same period last year. Revenue for the two acquisitions, on a standalone basis, for the nine months ended September 30, 2007 are up 48% for the Company's healthy snack products and 338% for the Company's organic baby food products, compared to the same period in 2006. Revenues for the Company's beverage division decreased 38% for the nine months ended September 30, 2007 compared to the same period in 2006.

Brent Lokash, CEO, stated, "We are very pleased that the Company now has positive revenue growth for the first time in many years. While this growth is derived from our acquisitions, both of these divisions are demonstrating strong internal growth rates. We are addressing the decline in our beverage sales through the introduction of new products, such as our new Natural Enhanced Waters and our new 1 Litre format of our core sparkling flavoured waters. Most importantly, we have also hired INOV8 Beverage Company, led by Mike Weinstein, former CEO of Snapple, and Brian O'Byrne, former CEO of Yoo-Hoo/Orangina, to create, execute and manage a strong growth and economically feasible format for our core sparkling flavoured waters."

Gross margin for the third quarter of 2007, on a normalized basis (excluding non-recurring inventory items) decreased to 21% versus 30% in the third quarter of the prior year. Total selling, general and administrative expenses (not including non-cash items) as a percentage of sales for the third quarter decreased to 56% from 59% in the corresponding period in the prior year. The loss, on a cash basis, for the three months ended September 30, 2007 was approximately $1.4 million, compared to $600,000 for the three months ended September 30, 2006.

Use of Non-GAAP and Non-Audited Financial Measures

All figures referred to herein are stated in US dollars unless otherwise indicated. Included above are non-GAAP financial measures such as revenues for each division, selling, general and administrative expenses, loss and gross margin and non-audited financial measures for prior year revenues from the Company's recent acquisitions. Management believes that the presentation of these non-GAAP financial and non-audited measures provide useful information to investors and a consistent basis for comparison between quarters and of growth rates on a year-over-year basis that are not influenced by certain non-cash charges. These measures are some of the primary measures the Company's management uses for planning and forecasting. These measures are not in accordance with, or an alternative to, Canadian GAAP and these measures may not be comparable to information provided by other companies. Canadian GAAP results are presented at the end of this press release. 2007 Q3 financials statements including notes to the financial statements and MD&A will be filed at the end of November.

Conference Call

The Company will hold a conference call to discuss its financial results for the third quarter of 2007 on November 14, 2007. The call will begin at 4:30 p.m. EST. The live phone call-in number is 800-949-8476. The conference will also be webcast live and can be accessed on the Company's website at www.clearly.ca. A replay of the webcast will be available on the site after the end of the live call.

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian[R] sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.

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