Clearly Canadian Announces The Rebirth Of Clearly.

Business Editors

REPEATING...

VANCOUVER, B.C.--(BUSINESS WIRE)--March 1, 2000

Clearly Canadian Boldly Redesigns Flagship Brand and Introduces

New Diet Line

Clearly Canadian Beverage Corporation (TSE: CLV.)(NASDAQ: CCBC), the pioneer of the Alternative Beverage category, has unveiled a dramatic new look for its flagship brand, Clearly Canadian(r) sparkling flavoured water. With the introduction of a larger, more appealing package and a new diet line extension, the Company hopes to attract new consumers to a brand that is credited with having started the Alternative Beverage phenomenon.

"In today's beverage marketplace, packaging, value and positioning are competitive pressures that established brands such as Clearly Canadian increasingly face. To maintain and grow the business, we must continue to innovate. This competitive reality underlies our bold decision to dramatically redesign the look of Clearly Canadian. The new proprietary bottle extols a sleeker, more premium image, while the revolutionary shrink-sleeve packaging gives the brand a contemporary, stand-out presence on store shelves," said Douglas L. Mason, President & CEO, Clearly Canadian Beverage Corporation.

The new Clearly Canadian will be launched in a national roll-out throughout the United States and Canada beginning in March 2000. The new look for brand Clearly Canadian will be supported by a "See CLEARLY Now" creative campaign. The print campaign will include trade advertising in national publications and a host of point-of-sale materials to compliment on-site consumer sampling events. Free standing coolers and end cap displays have been created to maximize Clearly Canadian's merchandising profile in retail outlets.

Featuring a bold new design, Clearly Canadian sparkling flavoured water will be available in a larger, proprietary 14 oz. (414 ml) clear glass bottle with multi-coloured labels that cover the entire bottle and topped with a bright silver cap. The ultra modern label design features large splashes of colour that depict the product's refreshing natural flavours. The labels will be applied by using a shrink-sleeve technology that provides the Company more manufacturing flexibility for future additions or extensions to the brand.

Consumers can continue to enjoy the refreshing taste of Clearly Canadian sparkling water in five delicious flavours including Cherry, Blackberry, Strawberry Melon, Raspberry Cream and White Grape. The brand's 1-litre bottle has also taken the new Clearly Canadian look and continues to be available in four flavours including Cherry, Blackberry, Strawberry Melon and White Grape.

Clearly Diet Initiative

As part of the new packaging initiative, the Company is also introducing new diet choices for its sparkling flavoured water line that are formulated with a blend of two non-caloric sweeteners, Splenda(r) sucralose and new ace-K (acesulfame potassium). The new diet varieties are offered in Cherry and Blackberry flavours and feature a reverse label from the non-diet version for easy recognition on store shelves and displays.

"Besides the demand for larger sizes, great taste and innovative packaging, our market research has told us that many consumers prefer a diet product as their beverage choice. To meet consumers' preferences, we're extremely excited to be able to introduce two new diet versions of Clearly Canadian formulated with a sucralose and ace-K blend for a superior taste without the bitterness and aftertaste or the shelf life issues normally associated with diet formulations," said Mason.

Based in Vancouver, B.C., Clearly Canadian is a leading producer of premium beverages, including Clearly Canadian(r) sparkling flavoured water, Clearly Canadian O(plus)2(r), REfresher and Orbitz(tm), which are distributed extensively in the United States, Canada and numerous countries worldwide. Clearly Canadian also holds the exclusive license to manufacture and distribute Battery(r) in the United States and Canada and the exclusive distribution rights to distribute Jamaican Gold(r) in North America. Clearly Canadian also owns CC Beverage (U.S.) Corporation, which produces and distributes Cascade Clear(tm) products and other alternative beverages for retail sale in North America and the Pacific Rim, and also operates a home/office commercial delivery business in the U.S. Pacific Northwest. Additional information on the Company may be obtained on the world wide web at www.clearly.ca.

Statements in this news release that are not historical are to be regarded as forward-looking statements which are subject to risks and uncertainties and that could cause actual results to differ materially. Such risks and uncertainties with respect to the Company's business include general economic conditions, changing beverage consumption trends of consumers, pricing and availability of raw materials, political and economic uncertainties, including currency fluctuation in the countries in which Clearly Canadian carries on business and other factors which are beyond the reasonable control of the Company.

CLEARLY CANADIAN BEVERAGE CORPORATION

Douglas L. Mason,

President and Chief Executive Officer

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of the trademark CLEARLY CANADIAN(r). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, manufacture, distribute and market CLEARLY CANADIAN(r), CASCADE CLEAR(tm), CLEARLY CANADIAN O(plus)2(r), JAMAICAN GOLD(r), BATTERY(r), ORBITZ(tm) and other flavoured and unflavoured beverages. Oy Sinebrychoff Ab of Finland is the registered holder of the trademark Battery(r). New Jamaican Gold, Inc. is the registered holder of the trademark Jamaican Gold(r).