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Clearly Canadian Announces Launch of Its Reformulated Sparkling Flavoured Waters; New Product Line-up Receives Rave Reviews from Industry Experts, Initiates Return to Heritage of Extremely Popular Brand.


VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 -- Please replace the release with the following corrected version due to multiple revisions.

The corrected release reads:

CLEARLY CANADIAN This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  ANNOUNCES LAUNCH OF ITS REFORMULATED SPARKLING FLAVOURED adj. 1. same as flavored; - of foods.  WATERS; NEW PRODUCT LINE-UP RECEIVES RAVE REVIEWS FROM INDUSTRY EXPERTS, INITIATES RETURN TO HERITAGE OF EXTREMELY POPULAR BRAND

Clearly Canadian Beverage Corporation, Vancouver, British Columbia (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CCBEF CCBEF Clearly Canadian Beverage Corporation (Canada) ) is pleased to announce the launch of reformulated Clearly Canadian(R) sparkling flavoured water. The new line-up is delivered in a clear, maple leaf maple leaf

of Canada. [Flower Symbolism: Jobes, 283]

See : Flower Or Plant, National
 embossed em·boss  
tr.v. em·bossed, em·boss·ing, em·boss·es
1. To mold or carve in relief: emboss a design on a coin.

2.
 bottle; features original, all natural, no preservative preservative

Any of numerous chemical additives used to prevent or slow food spoilage caused by chemical changes (e.g., oxidation, mold growth) and maintain a fresh appearance and consistency. Antimycotics (e.g.
 flavour formulas (offered in Cherry, Blackberry, Raspberry and Strawberry); a new zero calorie flavour formula (offered in Pink Grapefruit and Blueberry blueberry, plant of the large genus Vaccinium, widely distributed shrubs (occasionally small trees) of the family Ericaceae (heath family), usually found on acid soil. They are often confused with the related huckleberry. ); and updated label graphics reminiscent of the product's true heritage (which has sold over 2 billion bottles).

Stated Brent Lokash, President of Clearly Canadian, "Consumers have overwhelmingly missed the original flavour formulas and familiar packaging, which propelled this brand to the forefront of the alternative beverage category. In fact, the industry has already recognized the strong appeal of Clearly Canadian returning to its roots."

BevNET.com, an internationally recognized resource for beverage industry professionals and consumers, has given an extremely positive review of the new sparkling flavoured waters. On the original flavour formulas, BevNet.com says, "Oh, how this brings back memories...", and on the zero calorie formulas, proclaims, "...the effervescent ef·fer·vesce  
intr.v. ef·fer·vesced, ef·fer·vesc·ing, ef·fer·vesc·es
1. To emit small bubbles of gas, as a carbonated or fermenting liquid.

2. To escape from a liquid as bubbles; bubble up.

3.
 formulation (zero calorie) is among the best of what we've seen in the diet category." Recognizing the product's place in the market, BevNet.com asserts, "...we think Clearly Canadian has a real opportunity with its revamped line-up...without a doubt the most appealing and timely Clearly Canadian line-up yet."

"We are excited about the relaunch Relaunch can refer to several things:
  • , a series of novels set in the Star Trek universe
  • Relaunch (process), is a marketing process in which a brand or product (such as a magazine or a car) is relaunched
 of Clearly Canadian's sparkling flavoured waters and the reviews the product is receiving," noted Sonia Manson, Marketing Manager for Clearly Canadian. "We look forward to delivering our new product to consumers through our current distribution network and through new sales channels which we expect to open as a result of this relaunch."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavoured water and Clearly Canadian O+2(R) oxygen enhanced water beverage which are distributed in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at http://www.clearly.ca.
CLEARLY CANADIAN BEVERAGE CORPORATION
                  ___________________________________

                        Brent Lokash, President


Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's or other's belief that its new sparkling flavoured water lineup has an opportunity to succeed in the marketplace and open up new sales and distribution channels. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favourable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions The Ontario Securities Commission (OSC) is a regulatory agency which administers and enforces securities legislation in the Canadian province of Ontario. The OSC is an Ontario Crown corporation which reports to the Ontario legislature through the Minister of Finance. .
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:May 30, 2006
Words:679
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