Clearly Canadian Announces Fourth Quarter and Fiscal Year End 2007 Financial Results.

TORONTO -- Clearly Canadian (OTCBB:CCBEF) (the "Company") today announced revenue results for the fourth quarter and fiscal year end 2007.

Total revenues for the three months ended December 31, 2007 were up 213% year-over-year to $3.34 million compared to $1.06 million for the same period in 2006. The company's recently acquired healthy snack foods and organic baby foods divisions, which were acquired in February and May of 2007 respectively, account for this revenue growth. Total revenues for the twelve months ended December 31, 2007 were up 48.9% to $11.1 million compared to $7.5 million for the same period last year. Revenue for the two acquisitions, on a standalone basis for the twelve months ended December 31, 2007 were up 119.3% for the company's organic baby food products and 15.08% for the company's healthy snack products compared to the same period in 2006. Revenues for the company's beverage division decreased 25% for the twelve months ended December 31, 2007 compared to the same period in 2006.

Bobby Genovese, Chairman of the Board and CEO of Clearly Canadian Brands, stated, "We are very pleased to announce that for the first time in 10 plus years we are seeing revenues increase at Clearly Canadian Brands. This is a direct result of properly positioning the company in the rapidly expanding healthy food and beverage industry. We will continue to pursue opportunities to expand our footprint in this market. We now have consolidated all our operations in Toronto and have an infrastructure in place to take us above $30 million in revenues with minimal additional overhead costs." Mr. Genovese further stated, "Our beverage division has been challenged by the significant cost increases in shipping and delivering our product which has affected many alternative beverage companies. We have spent the last six months addressing this problem and feel confident that with the significant guidance of INOV8 Beverage Company, LLC we are now well positioned to significantly increase revenues in this division in 2008 and beyond. We are extremely pleased with the progress made by INOV8 and feel we are set to compete with a distinct product in the vast beverage market. Additionally, we realize the tremendous opportunities available for Clearly Canadian Brands and remain committed towards our goal of significantly increasing revenues. This will be accomplished through becoming a major competitor in the natural and organic food sectors and a prominent player in the healthy beverage category."

Use of Non-GAAP and Non-Audited Financial Measures

All figures referred to herein are stated in US dollars unless otherwise indicated. Included above are non-GAAP financial measures and non-audited revenues and financial measures for the fourth quarter fiscal 2007, year end fiscal 2007 and prior year revenues from the Company's recent acquisitions. Management believes that the presentation of these non-GAAP financial and non-audited numbers provide useful information to investors and a consistent basis for comparison between quarters and of growth rates on a year-over-year basis. These measures are some of the primary measures the Company's management uses for planning and forecasting. These measures are not in accordance with, or an alternative to, Canadian GAAP and these measures may not be comparable to information provided by other companies. 2007 Q4 and year end financials statements including notes to the financial statements and MD&A will be filed by the end of April 2007 in accordance with the Company's regulatory filing periods.

Conference Call and Web-Cast

The Company will hold a conference call to discuss its financial results today March 31, 2008 at 4:30 p.m. EDT. The live phone call-in number is 800-940-2599. The conference will also be web-cast live and can be accessed on the Company's website at www.clearly.ca. A replay of the web-cast will be available on the site after the end of the live call.

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Brands markets premium alternative beverages, including Clearly Canadian[R] sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Clearly Canadian's recent acquisition of DMR Food Corporation and My Organic Baby Inc. marks the Company's debut into organic and natural products with a full line of organic baby and toddler foods under the brand names My Organic Baby and My Organic Toddler and a wide range of dried fruit and nut snacks offerings from SunRidge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief in the opportunities which can exist for our products and the revenue growth for the Company. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.