Clearly Canadian Announces Appointment Of Senior Vice President Of Marketing And Sales.

Business Editors

VANCOUVER, British Columbia--(BUSINESS WIRE)--Sept. 25, 2002

Clearly Canadian Beverage Corporation (OTC BB:CCBC)(TSX:CLV.TO) today is pleased to announce the appointment of Kevin Doran as Senior Vice President, Marketing and Sales for the Company.

Reporting to the Company's Chief Operating Officer, Tom Koltai, Mr. Doran will be responsible for contributing towards the development and execution of sales and marketing strategies and objectives for the Company in Canada, the United States, and internationally. Mr. Doran brings with him many years of senior sales and marketing experience, together with demonstrated results and performance at the highest levels. Most recently Mr. Doran was Vice President Sales, Marketing, and Logistics for BC Hot House Foods Inc. where over a five year period he led the company to significant sales growth and meaningful chain penetration by a Canadian food exporter into the United States. Prior to this, Mr. Doran held several senior marketing and merchandising roles at Shoppers Drug Mart, Canada's largest retail drug store group.

"Mr. Doran's extensive experience in consumer goods will be invaluable for our customers," said Douglas Mason, President of Clearly Canadian Beverage Corporation. "We can now draw on the resources of Mr. Doran's vast sales and marketing experience and past proven successes to further our objectives of sales growth and overall profitability for the Company," said Mason.

Subject to any necessary regulatory and board of directors approvals, the Company has granted incentive stock options to Mr. Doran to acquire up to an aggregate of 40,000 shares of the Company. Such stock options have been granted for a 10 year term and are exercisable at a price of $1.00 Cdn per share (based on the average closing price of the Company's shares on The Toronto Stock Exchange over the preceding 10 day trading period).

Based in Vancouver, B.C., the Company markets premium alternative beverages and products, including Clearly Canadian(R) sparkling flavored water, Clearly Canadian O+2(R) and Tre Limone(TM), which are distributed in the United States, Canada and various other countries. The Company also holds the exclusive license to manufacture, distribute and sell certain Reebok beverage products in the United States, Canada and the Caribbean. Additional information on the Company may be obtained on the world wide web at www.clearly.ca.

CLEARLY CANADIAN BEVERAGE CORPORATION

Douglas L. Mason, Chief Executive Officer and President

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks, including CLEARLY CANADIAN(R). CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries, produce, distribute and market CLEARLY CANADIAN(R), CANADIAN O+2(R), TRE LIMONE(TM) and certain Reebok beverage products. Reebok is the registered trademark of Reebok International Ltd. and its affiliated companies.