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Clearly Canadian Acquires Eastern Canada's Leading Organic Snack Company.


Management Sees Diversity and Synergy Resulting from Strategic Acquisition

VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 -- Clearly Canadian This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  Beverage Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:CCBEF CCBEF Clearly Canadian Beverage Corporation (Canada) ), (the "Company"), is pleased to announce it has acquired DMR (Digital Media Receiver) See digital media hub.  Food Corporation. Operating under the name Sweet Selections, DMR is the leading seller of organic and natural snack foods A list of snack foods is shown below. For more information, see snack foods. List of snack foods
Chips
(Crisps)
  • Banana chips
  • Bugles
  • Cheese curls
  • Cheese puffs
  • Combos
  • Corn chips
  • Nachos
  • Pita chips
  • Pretzel
  • Potato chips
 in Eastern Canada Eastern Canada (also the Eastern provinces) is the region of Canada generally considered to be east of Manitoba, consisting of the following provinces:
  • Ontario (1 July 1867)
  • Quebec (1 July 1867)
  • New Brunswick (1 July 1867)
  • Nova Scotia (1 July 1867)
.

"With the recent introduction of our Clearly Canadian Natural Enhanced Waters, including dailyEnergy, dailyVitamin and dailyHydration, a certified organic essence water, this acquisition accelerates our efforts to further establish Clearly Canadian as a provider of healthy, good-for-you, products," said Brent Lokash, President of Clearly Canadian. "We see great upside in Sweet Selection's business over the next several years as retailers are placing a major emphasis on organic and natural products. With a growth rate of over 25% per year and a strong presence in Canada's largest grocery chains, Sweet Selections is an ideal complement to Clearly Canadian's brand recognition and established presence in the beverage sector. This combination creates a host of opportunities to penetrate our key markets and fulfills our stated objective to enter into the complementary snack food market."

Mr. Lokash added, "Our model for growth into the organic and natural foods market is to emulate what Pepsi/Frito Lay has done so well over the years in connecting beverages and snack food. We believe the combination of these two companies will provide a host of strategic opportunities to penetrate this exploding market and create value for our shareholders. Sweet Selections is a fast growing and profitable company. This acquisition will nearly double top line revenues with little immediate dilution to our shareholders."

In connection with the acquisition of Sweet Selections, the Company has paid $450,000 CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network.  upon closing of the transaction; 3,000,000 warrants to purchase the Company's common shares at a purchase price of US $4.00 per share, provided that if a gain of $2,550,000 CDN is not realized from a sale of the warrants within 1 year from their sale of the warrant shares, the Company will pay any shortfall; and $450,000 CDN payable over 3 years. In addition, the Company has entered into a 3 year consulting agreement to retain the services of Sweet Selection's founder, David Reingold.

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages and products, including Clearly Canadian[R] sparkling flavoured adj. 1. same as flavored; - of foods.  water and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters, which are distributed in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 90 million cases equating to over 2 billion bottles worldwide. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

About Sweet Selections

Sweet Selections packages and markets organic and natural dried fruit and nut Fruit and Nut some times known as Cadbury Fruit And Nut Bars are bars of milk chocolate with raisins and almonds which are made by Cadbury and based on their solid Dairy Milk bar, but containing nuts and raisins.  snack foods, including the brands Sunridge Farms, Naturalife, Sweet Selections, Simply by Nature, and the newly introduced bulk format, Glengrove Organics, which are sold in major food retailers and natural stores throughout Eastern Canada.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the Company's belief in the future increase in revenues of its new acquisition, DMR Food Corporation. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions The Ontario Securities Commission (OSC) is a regulatory agency which administers and enforces securities legislation in the Canadian province of Ontario. The OSC is an Ontario Crown corporation which reports to the Ontario legislature through the Minister of Finance. .

CLEARLY CANADIAN BEVERAGE CORPORATION is the registered holder of various trademarks or pending trademarks, including CLEARLY CANADIAN[R] dailyEnergy, dailyVitamin and dailyHydration. CLEARLY CANADIAN BEVERAGE CORPORATION, and its wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, produce, distribute and market CLEARLY CANADIAN[R] and CLEARLY CANADIAN NATURAL ENHANCED WATERS.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
Words:795
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