ClearGauge Highlights ad:tech IMPACT 10-City Interactive Marketing Tour; Internet Marketing Experts Share Insights on Achieving Business Value and 'Topography' from Web Analytics.

CHICAGO -- ClearGauge, a strategic interactive marketing and analytics firm, announced today that CEO Karen Breen Vogel, and senior management team members Tim Barngrover and Chris Whalen have been selected as featured speakers at the upcoming ad:tech IMPACT 10-city tour, one-day local events designed to turbo charge results and ROI for digital marketers. ClearGauge helps companies get optimal business results from their Web sites. E[acute accent]A popular speaker on interactive best practices, Breen Vogel is a highly regarded industry thought leader on the Internet's impact on acquiring and retaining customers. She will share her insights beginning on February 28 in Seattle. Barngrover and Whalen also will speak on the tour. E[acute accent]Barngrover, director of client relations, brings more than 25 years of experience in the marketing field with extensive sales, Internet and client management experience. Whalen, responsible for client solutions and chief architect, has more than a decade of marketing, business and Internet experience. E[acute accent]Dow Chemical, DuPont, Emdeon, GE Corporate Financial Services, MOD-PAC, and Siemens are just some of the ClearGauge clients benefiting from their expertise, direction and insights. E[acute accent]"The ad:tech IMPACT forum presents a wonderful opportunity for companies to learn about the importance of identifying measurable online strategies for achieving their business goals," Breen Vogel said. "Participants express a strong desire to learn about e-marketing trends and best practices, and we hope to give them a more meaningful approach to measure the business value of traffic on their Web sites." E[acute accent]ClearGauge executives will alternate participation on a panel entitled, "Web Analytics Unleashed: More Than Just Behavioral Tracking," and will discuss ways in which marketers can better leverage their Web analytics for the context necessary to make meaningful business decisions. Capturing Web visitor data is only valuable if it gives companies the means to take action toward achieving business goals. ClearGauge has created a customized version of WebTrends(R) for considered purchase environments, such as BtoB, which, in turn, gives companies a holistic picture of their true sales pipeline. E[acute accent]After Seattle, the ad:tech IMPACT tour will continue on March 2 in Phoenix, then March 7 in Los Angeles; March 9 in Dallas; March 14 in Atlanta; March 16 in Denver; March 21 in Boston; March 23 in Toronto; April 4 in Cincinnati; and April 6 in Ft. Lauderdale. For more information on specific venues, please visit www.ad-tech.com/impact. E[acute accent]ad:tech expositions is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. It has built a reputation for educational seminars that deliver both key metrics for marketers and creative problem-solving techniques.

E[acute accent]About ClearGauge

E[acute accent]ClearGauge leverages the Internet to help clients build an online marketing strategy linked directly to business strategy, boost lead generation, improve lead qualification, develop prospect relationships, measure results, set benchmarks and ultimately improve the return on investment of marketing initiatives. ClearGauge has gained national recognition for its focused and disciplined approach to delivering ROI through strategic online marketing. CEO Karen Breen Vogel is a recognized thought leader in the interactive marketing industry. Breen Vogel speaks regularly at industry conferences, including Jupiter's Search Engine Strategies (SES), the Direct Marketing Association, the Business Direct Group, and the Business Marketing Association. For more information about ClearGauge, visit www.cleargauge.com.