ClearGauge Announces Partnership with Omniture (OMTR).ClearGauge to provide customized Web analytics implementation and reporting for B-to-B organizations CHICAGO -- ClearGauge, a premier online marketing services provider to businesses in the technology, business services, healthcare, and manufacturing industries manufacturing industries npl → industrias fpl manufactureras manufacturing industries npl → industries fpl de transformation , announced today that it's an Authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Services Partner of Omniture, a leading provider of online business optimization software Free and Open Source software
Many b-to-b organizations lack the Web analytics skill sets to effectively align and implement their Web analytics strategies and reporting metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. with their specific business goals. The partnership between Omniture and ClearGauge provides b-to-b organizations with the ability to customize their solutions to more effectively measure visitor behavior, measure visitor value through a process called pipeline valuation analysis, and optimize their web site experiences in complex online purchase environments over the entire lead acquisition and sales pipeline. A joint Omniture-ClearGauge customer, a leading commercial financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. firm in the Fortune 10, utilizes Omniture's Web analytics tool to evaluate and measure the performance of their online demand generation initiatives. The firm turned to ClearGauge to help enable their Web analytics to report consistent metrics across their web sites. In addition, ClearGauge helped the client set up customized reporting to provide business level metrics that connect key web site activities with their associated business value -- a process ClearGauge refers to as pipeline valuation. The use of Omniture's SiteCatalyst[R] and ClearGauge's customizations have provided this client with a much greater understanding of the content and sections on their web sites. "Without Omniture's tool and ClearGauge's customized reporting, I would not have been able to as clearly prove the value of our web investment and understand which activities drive conversion," a senior interactive executive from this Fortune 10 firm commented. As Web analytics has become more mission critical, Omniture is seeing companies that wish to customize their implementation to their specific businesses. Mark Dillon, vice president of channels at Omniture said, "The partnership with ClearGauge brings a value-added solution to the b-to-b market. ClearGauge understands the complexities in the b-to-b buy cycle, and can provide a solution that helps these organizations optimize to the metrics that are most insightful and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. to their business." About ClearGauge ClearGauge helps companies continuously improve their web sites to get better business results. As an online marketing services provider, ClearGauge's data-driven methodologies and approach help customers take action to improve their customers' and prospects' web site experience to deliver quantifiable, bottom line results. ClearGauge's customers include Dow Chemical, DuPont, Caterpillar caterpillar (kăt`əpĭl'ər, kăt`ər–), common name for the larva of a moth or butterfly. Caterpillars have distinct heads and are segmented and wormlike. , General Electric, LSI LSI: see integrated circuit. (Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI. Logic, Sage Software, Seagull seagull a noisy, gregarious bird that frequents the seashore. Web-footed, hook-billed, white with gray wings. Member of the family Laridae and of the genus Larus. Software, and Siemens. For more information, visit: <a href="http://www.cleargauge.com/omniture/?&WT.mc_id=CG%20Press% 20Release&adgrp_place=Omniture%20Partnership%20Announcement&utm_source =Press%20Release%20&utm_content=Press%20Release%20Announcement&utm_med ium=Press%20Release&utm_campaign=Omniture%20Partnership&cid=Press%20Re lease%20Omniture%20Partnership">http://www.cleargauge.com/omniture</a> (Due to its length, this URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. may need to be copied/pasted into your Internet browser's address field. Remove the extra spaces if they exist.) |
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