Clear secret.

Secret Weapon Marketing in Santa Monica has won the role of lead creative agency for Clear, which will provide wireless Internet service on a citywide scale.

Clear is the latest brainchild of cell-phone pioneer Craig McCaw. The technology allows Internet connection over an area as large as an entire city; most Wi-Fi services cover only "hot spots"--or neighborhoods.

Secret Weapon handled a test campaign in Portland, Ore., that started in January. Based on that success, the agency will now introduce Clear in Atlanta and Las Vegas in the next two months.

Secret Weapon beat out the New York office of Ogilvy & Mather for the account.

Media for the campaign included TV, radio, magazines, billboards, park benches, gas-station signage and even posters in bathroom stalls--all to reinforce the message of Internet access anytime, anywhere.

Staff reporter Joel Russell can be reached at [e-mail] or at [phone], ext. 237.