Clear Technology, Inc. Appoints Insurance and Financial Services Veteran as New President and CEO - Brian Cohen Takes Helm of Leading Global Software Solutions Company.

WESTMINSTER, Colo. -- Clear Technology, Inc., a leading global software solutions company serving the insurance and financial services industries, today announced the appointment of Brian Cohen to the position of president and chief executive officer. Mr. Cohen served as chief marketing officer for The Farmers Insurance Group of Companies, the third largest writer of automobile and homeowners insurance in the U.S. He has also held leadership positions at Strategic Growth Advisors and Banner Holdings Incorporated.

"I bring to Clear the customer perspective, having sat on the other side of the table where I purchased a variety of software solutions," said Brian Cohen, newly appointed president and chief executive officer. "I have experienced the very same challenges that Clear's customers face and believe Clear's robust technology has solved the problem of run-away operational costs many insurance and financial services companies have spent years trying to harness. Clear's software solutions significantly drive down operating costs in a lot less time and for a lot less money than traditional software solutions."

"More importantly," he adds, "Clear's solutions free employees from the burden of administrative tasks which enables them to be more productive."

Clear Technology founder Dr. John Kendall announced Mr. Cohen's appointment, stating, "We are impressed with Brian's track record of growing successful businesses. His strong marketing vision, combined with his in-depth knowledge of the insurance and financial services industries, will prove invaluable as Clear Technology penetrates new market segments."

BIOGRAPHY

Mr. Cohen most recently served as president and chief executive officer of Strategic Growth Advisors (SGA), a firm he founded that focused on helping large and small companies accelerate growth and increase their revenue. Prior to SGA, Mr. Cohen served nine years at The Farmers Insurance Group of Companies where he held a variety of leadership and strategic roles. During his tenure, he served as president and a member of the Board of Directors of Farmers Financial Solutions (FFS), where he founded Farmers' highly successful financial services division. He then assumed the role of senior vice president of sales and marketing and chief marketing officer for the Farmers Insurance Group of Companies, where he led a 13,000 strong captive agent sales team and was instrumental in generating record sales for the organization.

Before joining Farmers, Mr. Cohen was senior vice president of corporate and legal affairs at Banner Holdings Incorporated, a diversified retail and financial services company that catered to the Latino market.

A subject matter expert on financial services marketing and sales issues, Mr. Cohen is a trusted source for numerous industry and consumer publications. He has spoken at various industry conferences and has authored articles published in Advisor Today, Agent's Sales Journal, National Underwriter and LIMRA's MarketFacts Magazine. In addition, Mr. Cohen served on the Editorial Advisory Board of CMO Magazine. He is a former Certified Public Accountant and attorney who earned his business degree from the University of California, Berkeley and a law degree from the University of Southern California.

ABOUT CLEAR TECHNOLOGY, INC.

Clear Technology is dedicated to transforming companies in the insurance, healthcare and financial services industries, making their current operations more profitable while providing a platform for accelerated growth and significant competitive advantage.

Clear Technology provides software solutions that capture the business processing behavior and knowledge of an organization's best employees. Clear Technology's solutions liberate organizations by eliminating the administrative burden associated with complex processing activities that depend upon legions of back office workers.

By automating complex, non-linear, human activity, Clear Technology's clients are realizing breakthrough improvements in consistency, accuracy, timeliness, and productivity. These benefits result in operational cost savings of 40% or more, in as little as 6 to 9 months.

Clear Technology clients include: Farmers Insurance Group, North Carolina Farm Bureau, Insurance Australia Group (IAG), Vertex Financial Services and Norwich Union Insurance in the UK.

Privately held Clear Technology is based in Westminster, Colorado, with sales offices throughout the U.S. and in the United Kingdom.

For more information, visit www.clear-technology.com.