Clear Technologies Releases Analytic Solutions for the Engage CRM Application.Business Editors & High Tech Writers COPPELL, Texas--(BUSINESS WIRE)--Jan. 23, 2002 Clear Technologies, Inc., developers of Engage Customer Loyalty Software, today announced the availability of the Engage Customer Relationship Analytics (CRA See Community Reinvestment Act. ) and Enterprise Resource Analytics (ERA) solutions of the popular customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) suite. This latest solution integrates customer information and business intelligence (from the back office or an ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. system) into a single system to provide analytics to assess customer lifetime value; to profile, segment, and rank customers for targeted selling based on purchasing behavior; and to better understand the impact of order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment , returns and call center activity on customer sales performance. "Specifically, the CRA and ERA solutions help companies to determine which customers are the most profitable, based on the cost incurred to service and support them, and to which type of customer should they market," said Greg Colley, President of Clear Technologies. "Additionally, the new solutions provide companies with the ability to determine customer service call types and volume, opportunities/leads success probability, and marketing campaign measurement." The new solutions, an essential addition for a well-rounded CRM solution, address the broader customer loyalty challenges faced by companies getting the customer insight that ensures the right offer is made at the right time. About Clear Technologies: Clear Technologies, Inc., is a Premier IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Business Partner and a Lotus Premier Business Partner focused on delivering customer driven technology solutions for IBM's Middle Market eBusiness Customers. Clear Technologies developed Engage Customer Loyalty Software, a feature-rich, easy-to-use CRM offering for companies who want an integrated, collaborative, web-based solution to provide access to customer information. In addition to sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , Engage provides effective marketing automation and project-related service activity tracking. Clear Technologies is located in Coppell, Texas Coppell is a city in Dallas County, Texas, a suburb and bedroom community of the DFW Metroplex. The population was 35,958 at the 2000 census. A small area in the far northern portion of the city extends into neighboring Denton County. , and was founded in 1993. For additional information on Clear Technologies, Inc., or Engage, visit www.cleartechnologies.net and www.getengage.com. |
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