Clear Technologies' C2 CRM Wins ISM ``Top 15'' Award for Second Year; C2 CRM Proves to be a Winner for both SMB and Enterprise Customers.Business Editors/High-Tech Writers 2004 DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Conference & Exhibition DALLAS--(BUSINESS WIRE)--March 22, 2004 Clear Technologies' C2 CRM was once again selected by ISM Inc., Customer Relationship Management (CRM) strategic advisers and software reviewers, as a Top 15 CRM Enterprise and Small & Medium Business Software Awards for 2004. This is the second, consecutive time that ISM has selected Clear Technologies to ISM's Top 15. For the first time since presented in 1992, the Top 15 CRM Software Awards were divided into two categories -- Enterprise, and Small & Medium Business (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) -- to reflect the changes and growth of the CRM marketplace. The awards, which serve as the standard for the CRM industry, were presented at the 2004 DCI CRM Conference & Exhibition by Barton Goldenberg, co-founder and co-chairman of the conference and president of ISM. C2 CRM was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 202 selection criteria, including 105 business functions, 47 technical features, 33 implementation capabilities and 17 user-support features. "C2 CRM is to be praised again for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive," said Goldenberg. The Top 15 selections are featured in ISM's 12th edition of The Guide to CRM Automation, (www.ismguide.com). "We continue to provide a flexible CRM offering for demanding business environments and are pleased that C2 CRM was again recognized as one of the top 15 CRM products from such a knowledgeable and esteemed organization," said Mickey Patton, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the C2 CRM division. "C2's flexibility lies in its open and extendible architecture, and its modular design, which is one of the reason's we are gaining market share in the mid-market CRM segment," said Patton. "We value our customer's requests and are doing the right things from a development stand point -- everything from ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. integration to providing powerful analytics and business process automation," Patton continued. "It's nice to see how the product has evolved over the last 10 years and to know that it's working for customers in a demanding business environment." About ISM Founded in 1985, ISM Inc. offers strategic adviser services and research to organizations planning and implementing Customer Relationship Management and Real-Time Enterprise initiatives. ISM publishes the annual The Guide to CRM Automation, White Papers and CRM software reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall in 2002 and 2003. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , McGraw-Hill, Nike, and United Way of America United Way of America: see community chest. ; ISM's government clients include Communications Security Establishment Noun 1. Communications Security Establishment - Canadian agency that gathers communications intelligence and assist law enforcement and security agencies CSE international intelligence agency - an intelligence agency outside the United States National Reconnaissance Office Noun 1. National Reconnaissance Office - an intelligence agency in the United States Department of Defense that designs and builds and operates space reconnaissance systems to detect trouble spots worldwide and to monitor arms control agreements and environmental , National Security Agency, and the US Postal Service. About Clear Technologies Clear Technologies, Inc. is a Premier IBM and Lotus Business Partner focused on delivering customer driven technology solutions for IBM's eBusiness Customers. Clear Technologies developed C2 CRM software, designed to integrate sales, marketing and customer service into one seamless, collaborative operation. In addition to sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , C2 CRM provides effective marketing automation and project-related service activity tracking. Clear Technologies is located in Coppell, Texas, and was founded in 1993. For additional information on Clear Technologies, Inc. or C2 CRM, visit www.c2crm.com or call 1-888-339-4244. |
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