Clear Technologies' C2 CRM Wins ISM "Top 15" Recognition.Business Editors CHICAGO--(BUSINESS WIRE)--Feb. 19, 2003 Clear's Mid-Market CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Software Package Wins Short-List short-list tr.v. short-list·ed, short-list·ing, short-lists To include (a candidate for a job, for example) on a shortlist. Honors for Business Functions, Technical Features and User-Friendliness Clear Technologies' C2 CRM won recognition today as one of the "Top 15 CRM software packages for 2003" from ISM See ISM band. , Inc., a leading customer relationship management (CRM) consulting firm. The Top 15 selections are featured in ISM's 11th edition of The Guide to CRM Automation, (www.ismguide.com.) Clear's C2 CRM was chosen from a significant number of CRM software packages, which were tested by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 171 selection criteria, including 105 business functions, 48 technical features, and 18 user-friendliness/support features. Barton Goldenberg, president of ISM and co-founder and co-chairman of the Digital Consulting Institute's CRM and RTE (1) See runtime engine. (2) (Real-Time Executive) The operating system used in the HP 1000 series. See HP 1000. Conferences and Expos, made the announcement during a special keynote ceremony, at DCI's Chicago CRM Conference at McCormick Place. The awards ceremony was sponsored by DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. , ISM, and Selling Power. "In today's environment, now more than ever companies need to optimally manage their relationships with customers," said Goldenberg. "With leading CRM software packages - such as C2 CRM - companies have many options for comprehensive CRM solutions." "As one of IBM's leading mid-market CRM solutions, C2 CRM is a trend-setter in the SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. CRM space," said Al Zollar, general manager, IBM eServer iSeries. "This award is further testament to our strategy of selecting best-of-breed business solutions that truly fit the needs of small to mid-sized businesses." Van Symons, President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of the C2 CRM division, accepted the Top 15 award on behalf of Clear Technologies. "We are very pleased that C2 CRM is getting such strong recognition as one of the top CRM products," he said. C2 CRM recently received the "Product of the Year" award from Customer Inter@ction Solutions Magazine and is in contention for several other major industry awards. "Clear Technologies is committed to providing leading-edge products to the mid-market that offer tangible benefits," Symons continued. "C2 CRM is the result of over 10 years of effort to make it a perfect fit for the demanding business environment." C2 CRM is designed to help mid-market companies increase organizational efficiency, strengthen customer loyalty, boost sales, improve business processes and increase marketing effectiveness. Accessible to everyone in the organization via the Web, C2 CRM offers instant access to critical customer and prospect information to enable users to maximize their opportunities and increase customer satisfaction. As part of its drive to capture a greater share of the mid-market CRM segment, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) recently elevated Clear Technologies to Strategic Alliance Partner status and named C2 CRM one of its recommended CRM software platforms for small to mid-sized businesses (SMBs.) ABOUT ISM Founded in 1985, ISM, Inc. (http://www.ismguide.com) provides strategic advice on Customer Relationship Management and the Real-Time Enterprise. ISM is the publisher of The Guide to CRM Automation (11th edition) and author of CRM Automation (Prentice Hall, 2002&2003). ISM clients include Canon, Ceridian, Deutsche Bank, DHL DHL abbr. 1. Doctor of Hebrew Letters 2. Doctor of Hebrew Literature , ExxonMobil, IBM, J&J, Lucent, McGraw-Hill, Nestle, NYSE NYSE See: New York Stock Exchange , PepsiCo, Roche, Schering-Plough, United Way, Verizon, Vivendi Universal, Wells Fargo and Xerox. ABOUT CLEAR TECHNOLOGIES Clear Technologies, Inc., is a Premier IBM Business Partner focused on delivering customer driven technology solutions for IBM's Middle Market eBusiness Customers. Clear Technologies developed C2 CRM software, designed to integrate sales, marketing and customer service into one seamless, collaborative operation. In addition to sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , C2 CRM provides effective marketing automation and project-related service activity tracking. Clear Technologies is located in Coppell, Texas, and was founded in 1993. For additional information on Clear Technologies, Inc. or C2 CRM, visit www.cleartechnologies.net and or call 1-888-339-4244. |
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