Clear Technologies' C2 CRM Awarded 2002 "Product of the Year" by TMC's Customer Inter@ction Solutions Magazine.Business Editors/High-Tech Writers COPPELL, Texas--(BUSINESS WIRE)--Feb. 12, 2003 Clear's Mid-Market CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Software Recognized for Excellence and Vision Clear Technologies announced today that its C2 CRM software won a 2002 "Product of the Year" award from Technology Marketing Corporation's Customer Inter@ction Solutions(R) magazine, a premier publication in the customer relationship management (CRM), call center and teleservices industries since 1982. "We're honored that another CRM industry leader has recognized the technological excellence and visionary design of our C2 CRM solution for small to mid-size businesses," said Van Symons, President and COO of the C2 CRM division of Clear Technologies. The Product of the Year designation from Customer Inter@ction Solutions is the latest award in a streak of recognition for C2 CRM. The software was named a Finalist in the 2002 Lotus Advisor Excellence Awards late last year. It currently is in contention for the "Top 15 CRM software packages for 2003" from ISM See ISM band. , Inc., a leading CRM consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . C2 CRM also is being considered for an eWEEK Excellence Award. "C2 CRM is a clear leader in the mid-market CRM sector. We're proud to reward their hard work and innovation with a Product of the Year Award for 2002," said Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , Chairman of TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center and Founder of Customer Inter@ction Solutions. C2 CRM is designed to help mid-market companies increase organizational efficiency, strengthen customer loyalty, boost sales, improve business processes and increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Accessible to everyone in the organization via the Web, C2 CRM offers instant access to critical customer and prospect information to enable users to maximize their opportunities and increase customer satisfaction. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Customer Inter@ction Solutions Group Editor-in-chief, Rich Tehrani, C2 CRM was selected because it demonstrates true innovation, which is the hallmark of Product of the Year winners: "The Product of the Year award is meant not only to honor the outstanding teams who developed and manufactured the products on our winning list, but also to educate our readers on the vast array of offerings in this market. Choosing the winners was a difficult process, and the editorial team spent many hours studying the applications we received from vendors, as well as looking through materials we collected on our own over the past year." As part of its drive to capture a greater share of the mid-market CRM segment, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) recently elevated Clear Technologies to Strategic Alliance Partner status and named C2 CRM its recommended CRM software for small to mid-size businesses (SMBs.) ABOUT CLEAR TECHNOLOGIES Clear Technologies, Inc., is a Premier IBM Business Partner focused on delivering customer driven technology solutions for IBM's Middle Market eBusiness Customers. Clear Technologies developed C2 CRM software, designed to integrate sales, marketing and customer service into one seamless, collaborative operation. In addition to sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , C2 CRM provides effective marketing automation and project-related service activity tracking. Clear Technologies is located in Coppell, Texas Coppell is a city in Dallas County, Texas, a suburb and bedroom community of the DFW Metroplex. The population was 35,958 at the 2000 census. A small area in the far northern portion of the city extends into neighboring Denton County. , and was founded in 1993. For additional information on Clear Technologies, Inc. or C2 CRM, visit www.cleartechnologies.net and or call 1-888-339-4244. ABOUT TMC Since its inception in 1972, Technology Marketing Corporation (TMC(R)) has produced industry-leading trade magazines and events focused on technology and communications. TMC(R) publishes Customer Inter@ction Solutions (TM) and Internet Telephony(R), and the online publications, TMCnet.com(R), Planet PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). (TM) Magazine, BiometriTech(TM) and Alternative Power(TM). TMC(R) produces BiometriTech(TM) Conference, INTERNET TELEPHONY(R) Conference & EXPO; Planet PDA(TM): The Enterprise PDA Event; and The Global Call Center Outsourcing Summit(TM). TMCnet(TM).com publishes more than 25 topical online newsletters. For more information about TMC(R), visit its Web site at www.tmcnet.com. |
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