Clear Packaging From Placon Achieves Competitive Advantage.

In the cosmetic and personal care industries, packaging has become a critical tool in the battle for market share.

With 70% of purchase decisions made in-store, packaging is playing an increasingly pivotal role in determining if the consumer selects--or rejects--a given brand.

Succeeding in this competitive environment requires every possible advantage. For many brand marketers, advantage is gained through a strategic partnership with Placon.

Clear Leadership

Placon Corporation is a leading source for clear plastic thermoformed packaging.

In its 34-year history, the company has developed a reputation for custom and stock packages that create competitive advantage while delivering strong overall value.

A full-service packaging resource, Placon offers expertise in all phases of packaging, from creative ideation to packaging engineering and manufacturing and assembly.

The company serves brand leaders throughout the United States, Canada and Mexico from its 300,000-square-foot business campus. Headquartered in Madison, Wisconsin, Placon ranks among the top 25 thermoformers nationally, as rated by Plastic News magazine.

Quality for the Millennium

Using an ISO 9001 certified quality system, Placon implements a continuous quality process considered by many customers as second-to-none. Numerous prestigious quality awards attest to the contributions made by Placon's quality focus.

Value-Added Philosophy

The commitment to create advantage through the best overall package leads Placon to employ an approach that extends far beyond traditional package design and manufacturing.

Working closely with the customer, Placon integrates all aspects of the packaging process to achieve brand differentiation, dramatic shelf impact, product protection, production efficiency and total cost reduction.

This philosophy has led to breakthrough packaging successes for leading-edge personal care products such as the Gillette Mach 3[TM] razor system, Smith Kline Beecham's Aquafresh FLEX[R] toothbrush and Nailene[R] artificial nails.

Free Packaging Planner Offered

Increased challenges posed by the self-serve/self-sell retail environment, combined with rising packaging costs, are forcing brand packagers to seek a more effective process for developing the successful package.

Recently, Placon has "packaged" its successful strategic approach into a simple-to-use, step-by-step planning guide.

The Placon Packaging Planner overviews the five steps critical to the successful package and includes a useful checklist of considerations and action items. on developing a written objective statement; structuring a needs analysis; developing package concepts and design; refinement through package engineering and manufacturing; and the pursuit of increased value through continuous improvement. The Packaging Planning Guide is available free of charge by calling 1-800-541-1535.

Ship-From-Stock Solutions

Many cosmetics and personal care items require packaging that is more cost-effective and readily available than custom packages.

To fill this niche, Placon has developed more than 100 various styles and sizes of clear ship-from-stock packages. The packages are retail-ready, and can be easily assembled in manual or automated processes.

An 84-page product catalog outlines Placon's many stock packaging options, and offers tips to guide package selection and sizing. A free copy can be obtained by calling Placon.

PLACON
We Package Advantage[R]
6096 McKee Road
Madison, WI 53719-5114
Phone: [phone]
Fax: [phone]
www.placon.com
[e-mail]