Clear Ink Names Marketing Industry Veteran Tod Rathbone SVP, Strategic Planning.BERKELEY, Calif. -- Clear Ink, a leading digital marketing strategy and services firm, announced today that it has appointed marketing industry veteran Tod Rathbone as senior vice president of strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . In his new position, Mr. Rathbone is responsible for driving Clear Ink's strategic process, surfacing customer truths for clients and leveraging them into creative online engagements. "Tod's passion for innovation and his deep understanding of the online space make him an unmatched addition to the Clear Ink team," said David Burk, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Clear Ink. "His extensive marketing background will help us prepare for significant growth and offer a great deal of strategic value to our clients." "As a marketing professional who has seen it all, I can say with confidence that the online world is the most exciting and effective way to reach consumers," said Tod Rathbone, senior vice president of strategic planning, Clear Ink. "Clear Ink is at the forefront of the online marketing industry, and I couldn't be happier than to apply my knowledge and expertise to such a progressive company that is consistently mastering new online media and finding new ways to build innovative brand experiences with measurable results." Before Clear Ink, Mr. Rathbone was senior vice president of strategic planning and creative at McElroy Interactive. While at McElroy Interactive he expanded his skills and experiences to the online world, applying his expertise to clients like Nestle, Pepperdine University Pepperdine University is a private institution of higher learning affiliated with the Church of Christ in unincorporated Los Angeles County, California, United States. The university's location overlooks the Pacific Ocean and is adjacent to the city limits of Malibu. , Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Foods, Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. and 21st Century Insurance. Before that, Mr. Rathbone held executive positions with some of the best-known names in the marketing industry, including Direct Partners, TBWA/Chiat/Day, BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online and Goodby, Silverstein & Partners. About Clear Ink Clear Ink (www.clearink.com), a 50-person firm devoted to changing the future of marketing, was founded in 2001 by David M. Burk and Steve Nelson and is headquartered in Berkeley, Calif. The company is a leader in immersive, online experiences and digital demand generation. The firm's clients include Autodesk, Sun Microsystems, Hewlett-Packard, 24-Hour Fitness, John Muir Health John Muir Health is a health care service located in Contra Costa County, California. It was created in 1997 from the merger of John Muir Medical Center and Mt. Diablo Medical Center John Muir Medical Center, Walnut Creek Campus , and others. |
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