Clear Ink Continues Its Accelerated Growth; Signs Four New Convergent Clients.Business Editors WALNUT CREEK Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif.--(BUSINESS WIRE)--June 28, 2000 Clear Ink, the leading Bay Area "convergency con·ver·gen·cy n. pl. con·ver·gen·cies Convergence. Noun 1. convergency - the approach of an infinite series to a finite limit convergence " of Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , today announced the signature of five new client accounts worth close to $20 million in capitalized billings. In the first half of the year 2000, Clear Ink surpassed its capitalized billings by close to 100% over its last year totals. Clear Ink's diverse new accounts include hot startup companies The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. like Niku Corporation and toy manufacturer Get Real Girl, as well as mortgage services provider Ellie Mae, Inc. and biotech giant Roche Molecular Systems. "Clear Ink is growing quickly and with clients who understand our convergency business model," said Kim Shugart, chief executive officer of Clear Ink. Most of Clear Ink's accounts are now a mix of interactive and traditional brand marketing reflecting our new "convergency" strategy. About the Clients:
-- Niku Corporation, a leading provider of Internet solutions for the
sourcing, management, and delivery of professional services, has
tapped Clear Ink as its agency of record to create its brand,
corporate Web site, and associated advertising and marketing
campaigns.
-- Newcomer toy manufacturer Get Real Girl's mantra is "Be Your Own
Role Model" and has developed a full line of authentic
adventure/lifestyle figures based upon extreme sports. The dolls
will be available this fall in most major retail stores. Clear Ink
was selected to develop the Get Real Girl's Web site, to help
announce the launch of the six GRG characters, and begin to build
a safe, fun community for girls 6--12 years old. This site will
provide innovative content and deliver activities that add depth
and more interactive levels to the doll line. This site will
ultimately be the adventurous, cutting edge, and safe "Internet
Gateway for Girls."
-- Roche Molecular Systems, a pioneer in biotech research and
development, has chosen Clear Ink to design its company Intranet,
Internet, and Extranet websites.
-- Ellie Mae, Inc., the leading provider of Internet solutions for
the mortgage industry, has selected Clear Ink as its marketing
partner. Headquartered in Pleasanton, Calif., Ellie Mae, Inc., is
the leading provider of Internet solutions for the mortgage
industry. Through its industry-standard B2B2C e-commerce
solutions, the Ellie Mae infrastructure creates an online mortgage
community bridging the gap between consumers, mortgage
originators, lenders, and service providers. The company's
customized Web site and hosting services, and B2B Business Center
transaction portal, enable mortgage originators to harness the
power of the Internet, giving them an advantage in the competitive
residential mortgage arena.
A new kind of advertising and communications agency, Clear Ink is a "communications convergency," combining the technical depth and communications breadth required for brand and business transformation in the new economy. The company, located in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , specializes in consulting, execution, front-end and back-end In their most general meanings, the terms front end and back end refer to the initial and the end stages of a process flow. These terms acquire more special meanings in particular areas. support in four areas: 1) Internet professional services; 2) branding and advertising; 3) direct response; and 4) sales promotion. Clear Ink recently won twelve East Bay ADDY ADDY Address ADDY Adult (online chat) ADDY Azerbeycan Dovlet Demir Yollari Idaresi (R) advertising awards for work on behalf of SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. & Affiliates, Oral-B, Pacific Bell, San Francisco Opera San Francisco Opera (SFO) is the second largest opera company in North America. It was founded in 1923 by Gaetano Merola (1881-1953). The Opening Night Gala of the San Francisco Opera is widely considered to be one of the most memorable events of the year for opera patrons. , and the National AIDS Memorial Grove The AIDS Memorial Grove in Golden Gate Park, San Francisco, California, is dedicated to individuals who have died as a result of acquired immune deficiency syndrome (AIDS). It is also in support of those who are living with AIDS and their loved ones and caregivers. . The company also won four International Web Page Awards for its work on www.restorationhardware.com, www.gazoontite.com, www.worldwaters.com and www.agferrari.com. The Clear Ink client list also includes Aspect Communication, Roche Molecular, salesforce.com, Siemens Medical, Niku, Nordic Beverages, and many more. Clear Ink's total 1999 capitalized billings were $100 million. |
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