Clear Ink Announces Executive Appointment and Promotions.Business Editors WALNUT CREEK, Calif.--(BUSINESS WIRE)--April 5, 2000 Keith Carsten Joins Convergency con·ver·gen·cy n. pl. con·ver·gen·cies Convergence. Noun 1. convergency - the approach of an infinite series to a finite limit convergence as Vice President, Technology and Development; Kelly Salamanca and Steve Greenspan Promoted to Vice President Clear Ink, the leading Bay Area "convergency" of Internet professional services and integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , today announced the appointment of Keith Carsten as Vice President, Technology and Development. Carsten will be responsible for supporting and building the company's interactive technology practice. Carsten most recently led a multi-level team at PaineWebber to redevelop a 7x24 on-line stock trading system for clients' employees. Prior to joining PaineWebber, he led development of a Web-based stock trading system at OptionsLink, a division of Hambrecht & Quist. Previously he held management positions at Pacific Bell Information Services, Dataquest and Equitec Financial Group. Carsten holds a BS in Computer Science from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Santa Barbara. He resides in Danville. "Our clients come to us for custom marketing solutions that utilize the most advanced possibilities of the Internet," said David Burk, co-president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Clear Ink. "Keith brings the experience we need to expand that capability of our communications convergency." The company also announced the promotion of Kelly Salamanca to Vice President and Creative Director. Salamanca built the interactive creative team that has designed successful sites for Restoration Hardware and Pacific Bell Wireless
Clear Ink also announced the promotion of Steve Greenspan to Vice President and Executive Producer. Since recently joining Clear Ink, Greenspan has established new management methodologies for client interactive engagement projects. He resides in San Ramon. Clear Ink is a "communications convergency," combining the technical depth and communications breadth required for the Internet-forward marketplace. The company, located in Walnut Creek, California Walnut Creek is a largely affluent suburb several miles east of Oakland in Contra Costa County, California, USA, in the East Bay region of the San Francisco Bay Area. While not as large as the neighboring Concord, Walnut Creek serves as the business and entertainment hub for the , specializes in consulting, execution, front-end and back-end In their most general meanings, the terms front end and back end refer to the initial and the end stages of a process flow. These terms acquire more special meanings in particular areas. support in four areas: 1) Internet professional services; 2) branding and advertising: 3) direct response; and 4) sales promotion. Clear Ink recently won twelve East Bay ADDY(R) advertising awards for work on behalf of SBC & Affiliates, Oral-B, Pacific Bell, the San Francisco Opera San Francisco Opera (SFO) is the second largest opera company in North America. It was founded in 1923 by Gaetano Merola (1881-1953). The Opening Night Gala of the San Francisco Opera is widely considered to be one of the most memorable events of the year for opera patrons. and the National AIDS Memorial Grove. The company also won four International Web Page Awards for www.restorationhardware.com, www.gazoontite.com, www.worldwaters.com and www.agferrari.com. Clear Ink boasted over $100 million in capitalized billings in 1999. |
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