Clear Ink Adds Close to $50 Million in Convergency Communications Business; Q1 Signings Represent 50% of all of 1999; Innovative Companies Sign On, Expand Budgets.Business Editors/High-Tech Writers WALNUT CREEK, Calif.--(BUSINESS WIRE)--April 24, 2000 Clear Ink, the leading Bay Area "convergency con·ver·gen·cy n. pl. con·ver·gen·cies Convergence. Noun 1. convergency - the approach of an infinite series to a finite limit convergence " of Internet professional services and integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or , today announced the signature of six new client accounts worth close to $50 million in the first quarter of 2000, representing fifty percent of total 1999 capitalized billings after just one quarter. Clear Ink's new accounts include Lexica lex·i·ca n. A plural of lexicon. , TIBCO Software Inc., MovePoint, Salesforce.com, Metricom and Quantum Corporation. For Lexica, TIBCO TIBCO The Information Bus Company and MovePoint, Clear Ink will manage brand positioning across interactive, traditional media and direct response. For Salesforce.com, Clear Ink has launched an integrated business-to-business campaign to market the client's web-based sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. service. "These clients are utilizing technology in revolutionary new ways, so they understand the power of the convergency model," commented Kim Shugart, president and chief executive officer of Clear Ink. "Our convergency communications model will help companies manage their brands across multiple media and touchpoints." About the Clients:
-- Lexica is a leading developer of e-business supply chain
management software. The software's first implementation is
InsureZone, an online sales and policy management service for
insurance carriers.
-- Salesforce.com is building a world-class Internet company offering
essential business applications and services, the first of which
is for sales force automation. Clear Ink was awarded the account
after a competitive pitch against J.Walter Thompson, USWeb/CKS,
and several other agencies.
-- TIBCO Software Inc. is a leading provider of real-time
infrastructure software for the Internet and enterprise that
enables businesses to dynamically link internal operations,
business partners and customer channels. Clear Ink is managing all
corporate positioning for TIBCO.
-- MovePoint is a comprehensive online resource for corporate moves
and office relocations. Clear Ink will help with its site launch
and a national integrated marketing communications program.
-- Metricom, providers of the Ricochet wireless modem, engaged Clear
Ink to redesign and build their web presence to support a new
business model and brand.
-- Quantum Corporation retained Clear Ink to support its efforts to
build out its site into a sophisticated content management system
for distributed publishing.
Clear Ink is a "communications convergency," combining the technical depth and communications breadth required for brand and business transformation in the new economy. The company, located in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , specializes in consulting, execution, front-end and back-end In their most general meanings, the terms front end and back end refer to the initial and the end stages of a process flow. These terms acquire more special meanings in particular areas. support in four areas: 1) Internet professional services; 2) branding and advertising: 3) direct response; and 4) sales promotion. Clear Ink recently won twelve East Bay ADDY ADDY Address ADDY Adult (online chat) ADDY Azerbeycan Dovlet Demir Yollari Idaresi (R) advertising awards for work on behalf of SBC & Affiliates, Oral-B, Pacific Bell, the San Francisco Opera San Francisco Opera (SFO) is the second largest opera company in North America. It was founded in 1923 by Gaetano Merola (1881-1953). The Opening Night Gala of the San Francisco Opera is widely considered to be one of the most memorable events of the year for opera patrons. and the National AIDS Memorial Grove The AIDS Memorial Grove in Golden Gate Park, San Francisco, California, is dedicated to individuals who have died as a result of acquired immune deficiency syndrome (AIDS). It is also in support of those who are living with AIDS and their loved ones and caregivers. . The company also won four International Web Page Awards for its work on www.restorationhardware.com, www.gazoontite.com, www.worldwaters.com and www.agferrari.com. For more information, visit Clear Ink's new web site at http://www.clearink.com. |
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