Clear Conscience LLC Introduces First-Of-Its-Kind Cruelty-Free, Environmentally Safe, Contact Lens Solution.

ARLINGTON, Va.--(BW HealthWire)--Nov. 17, 1998--Clear Conscience LLC, a company committed to providing only cruelty-free products, has introduced the first preservative-free, CFC-free, environmentally safe, FDA approved and cruelty-free sterile saline solution for rinsing and storing contact lenses.

"I started the business because contact lens saline solution was the only product I needed that I couldn't find in health food stores," Stephen Bartell, Clear Conscience founder, said.

A natural resources lawyer in Washington, D.C., Bartell explained that "I have always been concerned about environmental and cruelty issues, and creating Clear Conscience Contact Lens Saline Solution gave me a way to fill this need."

Since its September introduction at the Natural Products Expo in Baltimore, Clear Conscience Contact Lens Saline Solution has gone on sale in 11 states, including Whole Foods Markets, the country's largest chain of natural product supermarkets, where so far, over 20 of its stores are now offering the product.

"We're very excited about offering this product to our customers. Clear Conscience has filled the long-awaited niche for cruelty-free contact lens care!" explained Larissa Downer, Mid-Atlantic Buying Office, Nutrition Team, Fresh Fields Whole Foods Market.

"Clear Conscience is dedicated to providing the approximately 32 million

Americans who wear contact lenses with products that are completely safety tested without the use of animals," Bartell said. "We want those who wear contact lenses around the world to be able to have clean, clear contact lenses and a clear conscience."

Clear Conscience Contact Lens Saline Solution is a Ph balanced, buffered sterile saline solution for rinsing following use with multi-purpose solutions or chemical disinfection, and for use during heat disinfection and for storage of soft (hydrophilic) contact lenses. Ten percent of all proceeds will be donated to environmental and animal welfare charitable organizations.

For more information or to find the nearest retail store offering Clear Conscience contact lens saline solution, please call Stephen Bartell at 703/527-7566 or 800/595-9592.