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Clear Choice Health Plans Names Randal C. Cline as Vice President, Marketing and Sales.


BEND, Ore. -- Clear Choice Health Plans has named Randal (Randy) C. Cline cline, in biology, any gradual change in a particular characteristic of a population of organisms from one end of the geographical range of the population to the other.  Vice President of Marketing and Sales. As a member of Clear Choice Health Plans' executive team, Randy will be responsible for all aspects of marketing and sales operations, and will contribute to the formulation of corporate strategy and planning.

Randy joins Clear Choice Health Plans as a seasoned health care executive with more than 20 years of progressive senior management experience, including past executive positions in external operations, marketing and sales, employee benefits consulting, and underwriting Underwriting

1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt).

2. The process of issuing insurance policies.
. His most recent role was Senior Vice President, External Operations & Chief Marketing Executive for Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross.  of Montana and was responsible for all aspects of marketing and sales, underwriting, provider contracting and relations, health care services, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , and health care joint ventures.

"Randy has an extensive marketing and sales management Sales Management Role and Goal
Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a
 background coupled with extensive internal and external operations experience," states Patricia Gibford, President & Chief Executive Officer of Clear Choice Health Plans. "Randy is a well-respected insurance executive and a known commodity throughout Oregon and Montana. He brings a multitude of experience to Clear Choice, and the addition of Randy to our executive team is important in our efforts to expand into other Oregon and Montana markets."

"I'm very enthusiastic to be part of the Clear Choice Health Plans team and am proud of the progress the company continues to make in a very competitive health care environment," said Randy. "In my new role, I will continue to partner with our many valued customers to build the company's brand, grow market share, as well as support the company's mission to create and implement innovative solutions that exceed expectations and enhance shareholder value."

Previously, Randy has held executive positions at Blue Cross Blue Shield of Montana, The Regence Group-Oregon Plan, and Fred S. James (Marsh USA). Randy has also successfully lead the development of three joint venture health plans, including a primary care capitated statewide HMO HMO health maintenance organization.

HMO
n.
A corporation that is financed by insurance premiums and has member physicians and professional staff who provide curative and preventive medicine within certain financial,
, Provider Joint Venture companies, and a regional health care consulting practice. Randy has continued to be a leader and contributor to the communities where he resided and has been affiliated with many boards, such as Consortium Health Plans, Associated Administrators, Inc, Health Care Management Administrators, Regence Life and Health Insurance Co., Health E-Web, Multiple Sclerosis Society, and Oregon Medical Insurance Pool Governing Board Noun 1. governing board - a board that manages the affairs of an institution
board - a committee having supervisory powers; "the board has seven members"
.

About Clear Choice Health Plans. Clear Choice Health Plans emphasizes access to care with a full panel of physicians and hospitals, customer-focused service, and comprehensive health insurance coverage. The company currently offers a variety of Medicare Advantage plans and commercial health plans to individuals and families throughout Central Oregon Central Oregon is a geographical region lying near the center of the U.S. state of Oregon. It is commonly considered to include Deschutes, Jefferson, and Crook counties. Primary cities in Central Oregon are La Pine, Sunriver, Bend, Redmond, Madras, and Prineville. , Eastern Oregon Eastern Oregon is a geographical term that is generally taken to mean the area of the state of Oregon east of the Cascade Range, save the region around The Dalles and sometimes Klamath County. The area around Bend is considered to be Central Oregon rather than Eastern Oregon. , and the Columbia Gorge, as well as group plans and administrative services to employers throughout the state of Oregon.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 26, 2006
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