Clear Channel and i-Open Ally to Transform Mall Advertising Displays; Companies to Use i-Open Technology to Narrowcast Advertising to Adshel Mall Portfolio.

Business Editors/Hi-Tech Writers

LAS VEGAS--(BUSINESS WIRE)--May 21, 2001

Clear Channel Communications and i-Open, Inc. announced a newly formed strategic alliance, unveiling a dynamic site-specific marketing solution for malls today at the ICSC Spring Convention.

i-Open will integrate a network of high resolution 50" plasma screens in three-sided advertising kiosks operated by Clear Channel's Adshel Mall Communications division.

Adshel will install i-Open's technology in a select number of shopping malls on the east and west coasts, offering advertisers a level of marketing responsiveness, targeting and control that is impossible with traditional poster advertising.

The turnkey i-Open solution, which consists of fully networked display screens and the scheduling and content management software to enable them, will allow advertisers to create ad campaigns from their desktops and deliver them instantly over the Internet. They can send the same ad to many screens or a different ad to each, providing shoppers with timely information that prompts action.

"The i-Open solution lets us segment ad inventory by week, day, or day part, which is impossible with static posters," commented Doug Watts, President, Adshel. "This technology gives our advertisers the flexibility to run cost-effective weekly or daily promotions side-by-side with their brand-oriented advertisements. It's a perfect solution for retailers trying to increase the productivity of their ad budgets."

"We are truly excited to be working with an industry leader like Clear Channel to bring state-of-the-art, narrowcast advertising to the mall space," said Patrick Carney, President of i-Open. "We see this relationship as an opportunity to begin transforming an industry that Clear Channel and its subsidiaries helped to build."

Under their agreement, i-Open and Clear Channel will install up to 50 screens in this phase of the deployment, which will begin this summer. The initial installations will include malls in the Los Angeles, New York, and Philadelphia metropolitan areas.

"This is a new and powerful marketing tool, integrating features of the Internet site and the broadcast ad into dramatically enhanced and targeted point of sale and out of home advertising," said David Williamson, director of the Visual Communications Technologies Consulting Service at CAP Ventures, Inc., a Norwell, MA-based market research firm that has recently written a white paper on the future of large format electronic displays in the public environment.

About Adshel and Clear Channel Communications

Adshel is the global street furniture brand of Clear Channel Communications and operates over 6000 municipal advertising agreements in 42 countries worldwide. Adshel Mall Communications Network, is the leading supplier of mall advertising in North America. Adshel maintains over 3500 advertising displays in 500 malls throughout the US and Canada.

Adshel is part of the outdoor advertising division of Clear Channel Communications.

Clear Channel Communications, Inc., headquartered in San Antonio, Texas, is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays, and entertainment venues in 45 countries around the world.

Including announced transactions, Clear Channel operates approximately 1,170 radio and 17 television stations in the United States and has equity interests in approximately 240 radio stations internationally.

Clear Channel also operates approximately 700,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. SFX Entertainment, part of the Clear Channel family, is the one of the world's largest diversified promoters, producers and presenters of live entertainment events and is a leading fully integrated sports marketing and management company.

Regarding Clear Channel:

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

About i-Open

i-Open is a patent-pending, Internet-enabled dynamic media solution that generates incremental sales for retailers and the brands they sell. Marketers can now plan and execute high impact campaigns from their desktops - with promotions that can be individually targeted and delivered instantly over the Internet across i-Open's network of state of the art high-resolution screens.

www.i-open.com