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Clear Channel Worldwide Launches `Clear Channel Advantage;' Ultimate One-Stop Shopping for Advertisers.


Business Editors & Entertainment Writers

SAN ANTONIO--(BUSINESS WIRE)--May 21, 2002

Clear Channel Worldwide (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
) President and COO Mark Mays Mark Mays is the president and CEO of Clear Channel Communications, Inc., a global media and entertainment company based in San Antonio, Texas, USA. Mays took over as president and CEO in October 2004, after serving the company in other roles. Mays holds a B.A.  today debuted "Clear Channel Advantage," the cross-platform advertising solution that super-serves advertisers with "single point of contact" ad packages that incorporate Clear Channel TV, outdoor, entertainment and radio assets.

Through one point of entry, advertisers may now easily tap the combined power of the Clear Channel Advantage.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Mays, "Clear Channel Advantage leverages the power of Clear Channel's unique national footprint with our unparalleled multi-platform advertising opportunities. The Clear Channel Advantage advertiser may now exploit any combination of radio, TV, outdoor and entertainment advertising or marketing opportunities across geographies as custom as a single market, a regional trading area, the entire country, or globally. Clear Channel Advantage is poised to reach into every division of Clear Channel and extract the right mix of advertising -- whatever the combination of platforms -- to maximize sales for our clients."

Clear Channel Advantage will report to John Hogan John Hogan is the name of more than one notable man:
  • John Hogan (executive), Chief executive of the radio division of Clear Channel Communications
  • John Hogan (mathematician), Member of the Applied Nonlinear Mathematics Group at the University of Bristol
, President and COO of the radio division. Says Hogan, "We studied other cross-platform programs in the industry and talked with many advertisers before we developed this structure. The merging of Clear Channel group sales Group sales

Block sale (of large amounts) of securities to institutional investors.


group sales

The distribution of a new security issue to institutional clients.
 and the Clear Channel synergy team together into Clear Channel Advantage is a powerful combination. With Clear Channel Advantage we can now create and efficiently execute advertising programs that mix radio, entertainment, TV and outdoor to meet a customer's strategic marketing needs. Advantage is a unique platform that is unparalleled in the marketplace."

Hogan added that he expects to name the new Director of Clear Channel Advantage shortly. "The Clear Channel Advantage Director and his or her team will be empowered to represent all Clear Channel assets on cross-platform opportunities and pursue business that is beneficial and accretive to Clear Channel," Hogan continued. "We're looking both internally and externally for a senior level sales management executive that will quarterback the Clear Channel Advantage launch and build an elite team of super sellers."

About Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
 Inc.

Clear Channel Worldwide, headquartered in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation).
San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S.
, is a global leader in the out-of home advertising and entertainment industries with radio and television stations, outdoor advertising displays, and live entertainment productions and venues throughout the U.S. and in 65 countries around the world.

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Visit our Web site at www.clearchannel.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 21, 2002
Words:451
Previous Article:Clear Channel Radio and Clear Channel Entertainment Merge Local and Regional Sales Teams; Integration Provides Unprecedented Access to Full Range of...
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