Clear Channel Television Launches Web Site Design, Management Service.

SAN ANTONIO -- Clear Channel Communications Inc. (NYSE:CCU)

--Inergize Digital Media Integrates Interactive, Advertising, Commerce Elements Into Local Broadcasters' Web Sites

--Service Expands News Operations and Creates New Advertising Opportunities

Clear Channel Television, which owns and operates more than 40 local television stations in 24 markets, today announced the launch of a full-service Web site design and management service. Called Inergize Digital Media, the unit will incorporate the resources of the former Clear Channel Television Interactive group. The move comes after an increasing number of non-Clear Channel television stations have signed on as clients to the Interactive group.

"Local television stations are successfully using Web sites to create deeper, more meaningful connections with viewers and in some cases, becoming viewers' primary online news source," said Don Perry, President at Clear Channel Television. "And advertisers continue to look for ways to integrate television and Internet marketing strategies. All of this has created new and strenuous demands on station Web sites, including serving real-time video, adding e-commerce and wireless support, and requiring revamped sales training."

Inergize Digital Media operates more than 40 local television-station Web sites in 24 markets, covering 11.9% of the top US TV households.

Expanding news operations and advertising opportunities

Formed in 2002 as Clear Channel Television's Interactive group, Inergize Digital Media's team quickly became a front-runner in combining the powerful reach of local television with the targeted, interactive nature of the Internet. It wasn't long before other broadcasters sought the team's expertise in creating Web sites that could become primary online news sources.

"The proliferation of alternative news outlets has made the competitive landscape more intense for local broadcasters," added Jason Gould, RVP at Inergize Digital Media. "Digital strategies must now be integrated into everyday operations or news organizations will be quickly outpaced."

Specifically, Inergize designs Web-server database models to support a vast number of Internet-based features, including e-commerce, wireless, streaming video, content management for easy updates by non-technical staff. Inergize also develops advanced advertising solutions that enable marketers to better target their core consumers, and gaming elements that encourage longer site visits. The service also provides training to sales staff so they can understand and effectively present successful multimedia programs to advertisers.

About Inergize Digital Media

Inergize Digital Media operates more than 42 local television-station Web sites in 25 markets, covering 12.9% of the top DMAs. Originally formed as an in-house development group at Clear Channel Television, the unit helps local television stations provide ongoing and more detailed coverage of local and national news than is possible through television broadcasts alone. More information on Inergize Digital Media can be found at www.inergizeDigitalMedia.com.