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Clear Channel Television Introduces New Web Site Template.


New Format Enables Increased Ad Revenue, Greater Agility for New Feature Releases and Improved End-User Experience

SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  -- Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, Inc. (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
):

Inergize Digital Media, the interactive Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  arm of Clear Channel Television, today announced a new Web template A web template is an element of a web template system that is used to rapidly generate and mass-produce web pages through a pre-defined schematic, layout, or finite number of programming language instructions.  for its customers' sites. The template was designed with three primary objectives in mind: standardizing advertising placements and sizes to provide greater revenue generation, re-engineering of the template's backbone to allow improved agility for new releases and updates, and modernizing site navigation and interactivity to produce a better user experience.

"As more and more consumers go online for news and entertainment, it's imperative that we continue to exceed expectations and enhance the user experience," said Jason Gould, Regional Vice President of Inergize Digital Media.

To increase advertising revenue, Inergize standardized standardized

pertaining to data that have been submitted to standardization procedures.


standardized morbidity rate
see morbidity rate.

standardized mortality rate
see mortality rate.
 placements and sizes across all Web pages while still allowing the sites to implement customized ad positions when necessary. The new ad sizes are larger and have already proven to be more inviting to advertisers. The new sizes also allow Inergize to execute national advertisements and ensure every page on a station's site is paid for.

The template was re-engineered to make the sites more agile and easier to update. To do so, ASP.NET 2.0 technologies were implemented, empowering programmers with dynamic tools to create a wide range of Web applications.

For end users, the experience has been enhanced by making the template easier to navigate and more interactive. Links are now easier to find and the search technology is improved to guarantee the best possible results from local-site-searches. Meta-tags were also modified so that search engines would index station site pages more effectively. New flash features deliver more content on the home page and allow the user to customize content. Finally, AJAX-style features have been added to allow users to access new content without refreshing the entire page. This is particularly relevant for features like tab-style content boxes, hour-by-hour weather forecast and voting polls.

About Inergize Digital Media

Inergize Digital Media operates more than 50 local television-station Web sites in 27 markets. Originally formed as an in-house development group at Clear Channel Television, the unit provides local television stations with systems, technology, sales and marketing strategies to compete in a digital world. The multi-platform digital management system provides stations with an integrated solution to distribute content and serve their local communities and advertisers.

About Clear Channel Television

Clear Channel Television owns or operates 51 stations nationwide, including 13 stations which are distributed as digital multicast (1) To transmit data to multiple recipients on the network at the same time using one transmission stream to the switches, at which point data are distributed out to the end users on separate lines.  stations. They serve in 25 markets from coast to coast and are affiliated with seven national networks, plus a number of independent stations. Full-service news departments operate in 24 markets including one in Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons . CCTV CCTV
abbr.
closed-circuit television


CCTV closed-circuit television
 works closely with its partners to bring excellence in local broadcasting and to promote community involvement. Clear Channel Television is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 20, 2006
Words:504
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