Clear Channel Taxi Media Offers Support in Seven Markets to Promote Las Vegas Tourism.Business Editors PHOENIX--(BUSINESS WIRE)--Nov. 1, 2001 Las Vegas-based Clear Channel (NYSE NYSE See: New York Stock Exchange :CCU CCU abbr. 1. coronary care unit 2. critical care unit CCU critical care unit. CCU Critical care unit, see there ) Taxi Media is joining efforts to boost Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. tourism by allocating more than $1 million to promote the city in seven markets around the country. In November and December, the taglines "Freedom to Get Away" and "Las Vegas: Still the Best Way to Get Away" will be displayed on the rooftops of 1,550 taxicabs in Atlanta, Boston, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Miami, Philadelphia, Phoenix and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . "The company's decision to use its considerable resources across the country on behalf of Las Vegas tourism was an effortless one," said Tony Preus, vice president of Clear Channel Taxi Media, which was founded in Las Vegas. "Las Vegas has given so much to us and our company and we just want to give back," Preus said. "Our hub is in Las Vegas, and we wanted to help the city get back on its feet by utilizing our other markets. We thought this was a great way to support the new television and print campaign." The two-sided taxi tops will reflect the Las Vegas Convention and Visitors Authority's (LVCVA LVCVA Las Vegas Convention and Visitors Authority ) new advertising campaign launched Sept. 30 to bolster tourism numbers following the events of Sept. 11. Print and television ads feature lyrics from the never-before released Frank Sinatra song "It's Time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a for You." The campaign echoes the urgings of the nation's leaders to get back to the business of living, and reflects research findings that show the public's need to take a break from the real world. The general messages in the campaign provide visitors with permission to get away while promoting Las Vegas' amenities and emphasizing value. "This is another fine example of all the individuals and groups who have banded together to support the industries that make Las Vegas the great destination that it is, enabling us to continue to offer visitors an unforgettable experience," said Rossi Ralenkotter, vice president of marketing for the LVCVA. Clear Channel Taxi Media, a division of Clear Channel Outdoor and Clear Channel Worldwide, is the leader in the taxi related advertising industry, reaching more than 70 million people a day, with the traditional tops, Taxi Wraps and Taxi TV. The company operates in 14 major U.S. cities with approximately 22,000 display panels. About Clear Channel Worldwide Clear Channel Worldwide (Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. Inc., NYSE:CCU), headquartered in San Antonio, Texas “San Antonio” redirects here. For other uses, see San Antonio (disambiguation). San Antonio is the second most populous city in Texas, the third most populous metropolitan area in Texas, and is the seventh most populous city in the United States. As of the 2006 U.S. , is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays, and entertainment venues in 64 countries around the world. Including announced transactions, Clear Channel operates approximately 1,225 radio and 37 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates approximately 776,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. Clear Channel Entertainment is one of the leading diversified promoters, producers and presenters of live entertainment events and is a leading fully integrated sports marketing and management company. Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Visit our Web site at www.clearchanneloutdoor.com |
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