Clear Channel Spectacolor Bookends the Las Vegas Strip.Offers the Only Spectacular Third Party Advertising on The Strip; Adds Miracle Mile Shops Miracle Mile Shops[1] is a 475,000 square foot (44,129 m²), 1.5 mile long, enclosed shopping mall on the Las Vegas Strip in Las Vegas, Nevada is home to more then 140 stores and 15 restaurants. at Planet Hollywood Resort & Casino to its Property Portfolio PHOENIX -- Clear Channel Outdoor's (NYSE NYSE See: New York Stock Exchange : CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ) Spectacolor Division today announced the launch of full motion video and sound billboards at Las Vegas' Miracle Mile Shops. Over 15,000 square feet of digital advertising space is available at this heavily-trafficked shopping and entertainment destination. While the majority of outdoor signage on the Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road. is available specifically for on-premise advertising, Spectacolor's digital platforms located at the Fashion Show Mall Fashion Show Mall is located at 3200 Las Vegas Boulevard South on the Las Vegas Strip in Paradise, Nevada (an unincorporated town in the Las Vegas area). Fashion Show Mall is owned by the General Growth Properties Inc. , and now at Miracle Mile Shops offer the only spectacular branding presence for national and local advertisers in this powerhouse market of business and holiday travelers. "Spectacolor is opening the doors for outdoor advertising in a world famous destination," said Harry Coghlan, President, Clear Channel Spectacolor. "With a significant investment into visually impactful video for advertisers on The Strip, brands will dazzle and messages will engage on these tremendous screens." The new, state-of-the art digital billboards enhance the contemporized feel of the recently renovated Miracle Mile Shops located on the fifty-yard line of The Strip. Spectacolor expanded onto the Miracle Mile Shops as a result of advertiser demand for its well-utilized properties at Fashion Show Mall, which boasts the largest LED video billboard in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . National advertisers are flocking to this highly-coveted tourism market as demonstrated by Spectacolor's commitments from mega brands such as Coca-Cola, Apple, General Motors, Samsung, LG, Nikon, Puma, and many others. "The numbers backing growth in Las Vegas are so compelling that national advertisers are no longer staying on the sidelines On the sidelines An investor who decides not to invest due to market uncertainty. on the sidelines Of or relating to investors who, having assessed the market, have decided to avoid committing their funds. . In the past, most national advertisers stayed away citing Las Vegas as a tourist-only market," said David Yacullo, President, Outdoor Media Group. "The recent data clearly show that growth is being fuelled by a diverse economy including a booming residential sector as well as the on-going surge in tourist and convention traffic." About Clear Channel Outdoor Clear Channel Outdoor (NYSE: CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography) DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes) DEFI Data Entry File Inquiry DEFI Digital Electronic Fuel Injection (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com. |
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