Printer Friendly
The Free Library
19,604,532 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Clear Channel Radio and Google Will Jointly Drive Radio Advertiser Expansion.


Agreement Makes Guaranteed Inventory Available to Google Advertisers On More Than 675 Clear Channel Radio Stations

SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  & MOUNTAIN VIEW, Calif. -- Clear Channel Radio (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
) and Google Inc., today announced a multi-year agreement that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel's AM/FM AM/FM Amplitude Modulation / Frequency Modulation
AM/FM Auto-Mapping/Facilities Management
 stations. Specific financial terms are not being disclosed.

Under the agreement, Google[TM] Audio Ads advertisers will have national distribution, enabling them to reach specific audiences, at specific times, in targeted geographies. For Clear Channel, this agreement opens up an additional sales channel and provides supplemental revenue by making Clear Channel inventory available to advertisers who previously had not used radio.

"This is a true win-win," said John Hogan John Hogan is the name of more than one notable man:
  • John Hogan (executive), Chief executive of the radio division of Clear Channel Communications
  • John Hogan (mathematician), Member of the Applied Nonlinear Mathematics Group at the University of Bristol
, Chief Executive Officer of Clear Channel Radio. "Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers. Google has proven its ability to gain premiums for advertising inventory and that fits perfectly into our broader strategy of building value for advertisers while increasing our overall revenue yield. We're committed to working with the best-in-class and Google has a real economic incentive to produce meaningfully higher CPMs."

"Clear Channel is the market leader in delivering radio value to consumers and advertisers and has built an innovative platform to manage its on-air ad inventory," said Eric Schmidt, Chief Executive Officer of Google. "We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners."

Clear Channel Radio's national and local sales forces will continue to focus on the company's most lucrative advertiser relationships, and on the many advertisers who seek specialized advertising packages and concepts. Google will focus primarily on advertisers who currently run ads online but do not run ads on radio.

For Clear Channel, the move is part of a larger initiative to differentiate its on-air ad inventory. The company created a number of special positions (such as first-in-pod and islands), new and innovative spot types (adlets and blinks), unparalleled creative resources (the Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
 Group), and fresh combinations on-/off-air/online packages. These efforts have produced many new advertiser alternatives and steady gains in revenue yield-per-minute. Using its Viero System, the company already enables sales managers sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 and sellers to dynamically evaluate and price inventory. Clear Channel Radio and Google today separately announced Viero Systems full AdSense for Audio Compatibility.

This agreement complements an existing online advertising partnership in which Google provides text ads to Clear Channel's radio-station Web sites through the company's Online Music & Radio Unit.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page For the music producer/manager, see .

Lawrence Edward "Larry" Page (born March 26 1973 in Lansing, Michigan) is an American entrepreneur who co-founded the Google internet search engine, now Google Inc., with Sergey Brin.
 and Sergey Brin Sergey Brin (Russian: Сергей Михайлович Брин , Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Google and Google AdSense A targeted advertising program that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site pages based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads.  are trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Apr 16, 2007
Words:667
Previous Article:IPG Photonics Capitalizes on Growth in China with New Beijing Operation.
Next Article:Noetix Achieves Oracle Certified Advantage Partner Status.
Topics:



Related Articles
Big radio's bad boy: Clear Channel owns one of every ten radio stations in the country. It is remaking the airwaves and making enemies in the...
Feeling lucky: Web giant Google looks for revenues beyond search in emerging markets.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles