Clear Channel Radio Launches On-Demand Lifestyle Programming.Auto racing fans and Gay/Lesbian communities are first to get dedicated, on-demand content in new initiative Content spans music, artist performances, interviews, photo galleries, news, and exclusive features Local sponsors share access with current national advertisers American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , New Line Cinema, Washington Mutual “WaMu” redirects here. For the Washington, DC radio station, see WAMU. Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association. and dozens more NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Clear Channel Radio's (NYSE NYSE See: New York Stock Exchange :CCU CCU abbr. 1. coronary care unit 2. critical care unit CCU critical care unit. CCU Critical care unit, see there ) online division today announced the latest addition to its repertoire of exclusive and on-demand content: lifestyle programs aggregating a wide range of related content elements, all available on demand. First up are programs serving fans of auto racing and the gay/lesbian community. Race Day, launching in early January to coincide with the start of the NASCAR racing The NASCAR Racing series of video games, developed by Papyrus, started in 1994 and ended with the release of NASCAR Racing 2003 Season in 2003. Later NASCAR games were released by Electronic Arts, who took over the official sport license. season, is expected to be available across the country on more than 500 radio station Web sites. A preview of the program's content starts tomorrow with the debut of Rascal Flatts' exclusive stripped performance on over 215 of the company's radio station Web sites. Pride on Demand launched on November 28th in its first 12 markets, including Miami, New York, Chicago and Honolulu. Both programs offer new opportunities for national advertisers and local sponsors to reach Clear Channel Radio's over 9 million unique monthly visitors(a). This includes content sponsorships, 5, 10 and 15-second pre-rolls, in-stream audio ads, IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. display ads, and local search placed above national Google results. National advertisers already include American Express, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , New Line Cinema, Olay, Washington Mutual and dozens more. Local sponsors currently include Arby's, Cable One, Fontana Nissan, McDonalds, PC Richard & Sons, and thousands more. "Our listeners represent a wide range of lifestyles and interests, and they expect content on their terms. We'll continue to expand our roster of on-demand programming to meet their needs" said Evan Harrison, Executive Vice President of Clear Channel Radio and head of the company's online unit. "For example, we are genuinely excited to present Perez Hilton's unique brand of celebrity gossip to our gay and lesbian audiences." Race Day taps 75 million auto racing fans Launched in cooperation with the producers of the Race Day on Fox terrestrial radio program and racedayonfox.com Web site, Race Day will feature news and rumors, stats and schedules, exclusive photos, and behind-the-scenes information from the world of NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. . Fans will be able to access insider interviews, podcasts and a 24/7 audio stream of Race Day Radio, featuring spoken-word racing content and a mix of Classic and Active rock music. "Auto racing is much more than a sport," said Eric Siebert, who oversees the program. "It's a lifestyle for more than 75 million fans in the U.S." Cross-media advertising packages of streaming ads and banner/display ads are already proving popular with national brands at the national sponsorship and local level. Pride On Demand features Ryan & Caroline, celebrity gossip and style Programmed by members of the gay and lesbian community, Pride On Demand features a tremendous amount of content beyond music, including entertainment news, photo galleries, music videos, exclusive artist performances, and the "Ryan and Caroline" weekly radio show. Celebrity gossip from Perez Hilton This article is about the celebrity gossip blogger. For the American socialite, see Paris Hilton. Mario Armando Lavandeira Jr. (born March 23, 1978) is an American blogger. His blog is Perezhilton.com (formerly PageSixSixSix. , fashion tips from celebrity stylist Phillip Bloch, and "Guests of the Hour" such as Janice Dickinson Janice D. Dickinson (born February 15 1955) [1] is an American supermodel, fashion photographer, actor, author and an agent. She has also recently opened her own modeling agency, the Janice Dickinson Modeling Agency. She has been married three times. , Margaret Cho, Joan Collins Joan Henrietta Collins OBE (born May 23 1933) is a Golden Globe Award winning British actress and bestselling author. Early Life Collins was born in London to Joseph William "Will" Collins (a South African Jewish talent agent, 1902-88) and Elsie (later Elsa) Bessant (a and Carson Kressley are also featured. "We are committed to developing new talent. Ryan and Caroline are a great example... they're radio's Will & Grace," said Jared Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , Manager, Clear Channel Content Research and Development. "Pride reflects their unique sensibility, celebrating pop culture and all things entertainment." From celebrity interviews to gossip to comments on the latest trends, Ryan and Caroline give Pride a cheeky and fresh spin. The hosts were previously best known for their popular blog WeSeeMovies.com and have produced for Bravo, VH1 and the Jerry Springer Show. Pride is available on demand and via streaming in 12 markets. The audio channel is currently available on HD digital radio multicasts in Chicago, Hartford, Miami and West Palm Beach. Additionally, the Ryan & Caroline weekly 2 hour program will be available via terrestrial radio in over five markets starting January 2007. Visit http://wild955.com/cc-common/pride/. About Clear Channel Radio's Online Music & Radio Unit A division of Clear Channel Radio, this unit is focused on bringing terrestrial radio listeners online to the Web sites of the company's network of approximately 1,100 radio stations. Over nine million unique visitors per month choose Clear Channel Radio's online and on-demand music programming, which now includes videos of signature in-studio performances as well as live concerts, exclusive access to new releases and a full podcast roster of top-rated radio segments. More than 600 Clear Channel Radio station Web sites, including all of the company's stations in the top 25 markets, stream terrestrial broadcasts online. Over 950 Clear Channel Radio station sites are live with redesigned interfaces, extending to the Internet, the company's focus on improving the value of radio through less clutter. About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM AM/FM Amplitude Modulation / Frequency Modulation AM/FM Auto-Mapping/Facilities Management stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. (a) According to comScore/Arbitron. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion