Printer Friendly
The Free Library
19,604,532 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Clear Channel Radio Expands Its Range of Advertising Solutions.


Celebrity Interview Concept Results in Impressive ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for Resorts Operator

Company strengthens commitment to spots of any length

SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  -- Clear Channel Radio (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
) today announced the expansion of a unique advertising campaign it created with Consolidated Media, a Las Vegas-based vacation resorts operator. The campaign, which consists of entertainment spots featuring celebrity interviews with DJs, will now be offered to Clear Channel Radio stations all over the country. The spots have been airing in radio markets on the West Coast.

These two-minute spots give celebrities an opportunity to talk about their current projects, segueing into opportunities for listeners to win vacations at Consolidated Media's various properties. With the expansion of this campaign, Consolidated Media is expecting an increase in call volume of six times, to 600 calls per spot.

"Clear Channel Radio is committed to offering advertisers all types of effective advertising solutions, from very short spots to long-form ads. We're not locked into any one solution," said Greg Ashlock, Regional Vice President for Clear Channel Radio. "Radio has always been a medium that offers a broad range of creative, promotional opportunities and we're interested in taking advantage of all of them for our partners."

"Clear Channel Radio's local station managers have given us exceptional, out-of-the-box concepts to help us market our resorts and we're thrilled to work with them to launch our campaign nationwide," Lance O'Brien, Vice President of Consolidated Media.

"We wanted a unique advertising solution to get our message across in a clutter-free environment and these segments offered us exactly what we needed," said Michael Kaplan, Chairman of Consolidated Reports, Inc. and Consolidated Media. "We first went to Clear Channel Radio with a $1,500 advertising budget and the success of these spots has helped us grow our budget to tens of millions of dollars."

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM AM/FM Amplitude Modulation / Frequency Modulation
AM/FM Auto-Mapping/Facilities Management
 stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood, and others. The company's operations include radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, syndication, and independent media representation. Clear Channel Radio is a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

About Consolidated Media

Consolidated Media is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Consolidated Resorts, Inc., one of the largest developers in the vacation ownership industry with resorts throughout Hawaii, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  and Florida.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jan 23, 2007
Words:443
Previous Article:Siemens Provides Key Infrastructure and Services to Deliver Wireless Internet Access across Washtenaw County, Michigan, Including Areas Limited by...
Next Article:Cuisine Solutions Reports Second Quarter Fiscal 2007 Results.
Topics:



Related Articles
Big radio's bad boy: Clear Channel owns one of every ten radio stations in the country. It is remaking the airwaves and making enemies in the...

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles