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Clear Channel Radio Creates Bilingual ``Hurban/CHR'' Format for Hispanic Youth.


SAN ANTONIO San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837.  -- Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
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--Ground-Breaking Approach Combines Spanish Hip-Hop, Raggaeton and Pop/Dance Playlists to Target Second- and Third-Generation Latinos

--Forthcoming Study Shows Nearly 50% of Hispanic Youth 14 to 24 are Bilingual and Do Not Identify Their Culture By Language

--First station to flip is Houston's KLOL 101

Clear Channel Radio today announced it has expanded the reach of Spanish-language programming with the launch of an unprecedented format. The bilingual "Hurban/CHR" format combines Spanish Hip-Hop, Raggaeton and Pop/Dance music, targets the 18 to 34 demographic, and fills a void for the nearly half of U.S. Hispanic youths who prefer upbeat, rhythmic music but could until now only listen to American Hip-Hop.

The first station to adopt the new format is KLOL 101 in Houston, under the guidance of program director Jesse Rios.

"Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons  formats have so far targeted first-generation Spanish speakers. Latino youth now have a format to call their own," said Alfredo Alonso, Senior Vice President of Hispanic Radio for Clear Channel Radio. "Two months ago, we promised to identify opportunities to bring Spanish-language formats to all-sized markets, with unique radio stations as diverse as the Hispanic market itself. Today, we deliver on the very essence of that promise."

A forthcoming study of Latino teens in the U.S. from Latino Intelligence, headed by Latina magazine founder Christy chris·ty  
n.
Variant of christie.
 Haubegger, finds 48 percent of 14- to 24-year-olds interviewed identify themselves as bilingual but neither consume a large amount of Spanish-language media nor identify their culture by language. Their favorite music is hip-hop and they are proud of the U.S. culture's embrace of Latino culture and popular icons.

--Programming bridges social and ethnic backgrounds

Clear Channel Radio's Hurban/CHR stations will sound like American radio, presenting music in Spanish and spoken content in Spanglish (a combination of English and Spanish). Top artists in the new format include Pitbull, Daddy Yankee Raymond Ayala (born on February 3, 1977 in Villa Kennedy, San Juan, Puerto Rico), known artistically as Daddy Yankee is a successful Latin Grammy Award-winning Puerto Rican reggaeton recording artist. , Akwid, Shakira and Juanes.

"We take our pledge to grow Hispanic radio very seriously," said Mark Kopelman, regional vice president and Houston market manager. "The Houston market presented an important opportunity to swiftly fill a unique programming hole and KLOL/Mega is a significant service for the Houston Latino community."

"Latino youth have not had a station designed to satisfy their musical taste and language preference," added program director Jesse Rios. "This unique blend of Spanish Hip-Hop, Raggaeton and dance music bridges social and ethnic backgrounds. We're honored to be working with regional vice president of programming Ken Charles Kenneth M. Charles (born July 10, 1951 in Trinidad and Tobago) is a retired basketball player who played guard for the Buffalo Braves (1973-76) and Atlanta Hawks (1976-78).  and the entire staff."

--The latest step in a broad-based initiative

Creating the Hurban/CHR (Hispanic/Urban/CHR influence) format is the latest step in a broad-based Spanish-language programming initiative announced in September. The aggressive, multi-market plan will convert stations across a full range of market sizes to Hispanic formats. The stations will complement existing Spanish-language programming in markets that currently offer Hispanic radio, while introducing unique programming to markets that do not. Under the plan, some 20 to 25 stations will be converted in the next 12 to 18 months alone.

Initiative leader Alfredo Alonso's expertise in Hispanic radio spans 15 years and includes creating the hugely successful "Mega/NY" and "La X/LA" concepts and founding the premiere Spanish-language weekly radio trade newspaper, Radio Y Musica.

Spanish-language programming varies considerably according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 regional tastes. Clear Channel Radio currently broadcasts Spanish-language programming on 16 stations in the U.S.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

Certain statements in this release constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 15, 2004
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