Clear Channel Radio Continues Drive to Make Radio More Competitive.

SAN ANTONIO -- Clear Channel (NYSE:CCU)

--Unprecedented, New Creative Resource Group Will Drive Higher-Quality Ads and More Effective, Shorter Spots

--Radio Creative Veteran Jim Cook Named Senior Vice President, Creative Services 

--All-Star Training and Education Initiative to be Led by Marketing Guru Jack Trout, Radio Rebels Dick Orkin and the Radio Ranch, and Roy Williams' Wizard of Ads

Clear Channel Radio today announced the next step in its broad initiative to improve the overall quality of radio to listeners and value to advertisers with the creation of the Clear Channel Radio Creative Resource Group. The group, which officially launches this fall, will be a resource to advertising agencies and local stations, assisting them in creating engaging and memorable radio ads, offering creative coaching, online toolkits and ongoing direction in the creation, writing and production of compelling ad spots. The group will also conduct comprehensive training of Clear Channel Radio station professionals to ensure that sales and creative staffers are indispensable resources in the quest for more compelling content.

"Reducing the number of ads and promotional clutter is only part of the answer," said John Hogan, chief executive officer of Clear Channel Radio. "We, as an industry, must also do a better job of using the power of our medium to engage and enchant listeners with better creative."

In July, responding to listener and advertiser requests, the company disclosed its "Less is More" plan to reduce promotional clutter and ads running on Clear Channel Radio stations.

The group is also expected to play a significant role in aiding the transition to more 30-second spots.

"We are taking a stewardship role in radio advertising and our main objective is to serve our local radio stations' commercial needs in the 'Less is More' environment," said Jim Cook, Senior Vice President, Creative Services. "30-second spots will be more effective because we will focus on single messages, rather than competing against ourselves in-spot with multiple messages. The results should be more effective spots for advertisers."

A Creative and Training "Dream Team"

Leading the group, which will focus initially on training local station staffs, will be radio-industry creative veteran Jim Cook, who will serve in the newly created position of Senior Vice President, Creative Services.

Also vital in realizing the group's goals will be creative and marketing experts at Dick Orkin and the Radio Ranch and Roy H. Williams' Wizard of Ads. Both shops will design and execute comprehensive training of local Clear Channel Radio station professionals.

And assisting Clear Channel Radio in its efforts to bring the entire radio industry along on its path will be marketing sage Jack Trout, co-author of The 22 Immutable Laws of Marketing.

"Individually these professionals are the most creative and talented minds in marketing," said Hogan. "And together they form what can only be considered a dream team."

Jim Cook has over 30 years of radio experience and most recently served as Vice President of Creative Services at Clear Channel Radio. Cook lent his talents to Clear Channel Radio beginning in 1995 and has acted as a leader and a resource in radio production and programming, marrying technology and talent throughout the creative process.

Dick Orkin first took aim at the world of advertising in Chicago in 1973, scoring national acclaim with comedy radio commercials for Time Magazine, GMAC, The GAP and many others. For more than a decade, his radio spots have been recognized as being some of the best in advertising. Orkin currently operates a series of unique radio advertising creativity workshops, which evolved out of the Radio Ranch method for idea-generating.

A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, "What makes people do the things they do?" And he's been using the things he's learned to stimulate miraculous growth for his small business clients for more than 15 years. Williams' first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal's number one Business Book in America in 1999 and became a New York Times bestseller.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.