Clear Channel Radio/New York Selects Bigfoot Interactive as Strategic Email Marketing Partner.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 6, 2001

Broadcaster to Extend Relationships with Listeners via Ongoing

Email Communications

Bigfoot Interactive, the leading provider of strategic, ROI-focused email marketing solutions, today announced that Clear Channel Radio/New York, a division of Clear Channel Communications, Inc. (NYSE: CCU), has selected Bigfoot Interactive to help create, implement and refine email communications programs to enhance relationships between the company's radio stations and their listeners.

As Clear Channel's strategic email marketing partner, Bigfoot Interactive will provide Clear Channel radio stations in New York with access to its advanced email marketing technology platform, media/entertainment vertical market expertise and professional services including program consulting and analysis, creative services, database integration, and return-on-investment evaluation.

"Our new partnership with Bigfoot Interactive offers an exciting opportunity to augment our relationships with our listeners through this cost effective, high-return and flexible medium," Sam Kimball, Director of New Media for Clear Channel Radio/New York. "By extending our audience interactions to email, Clear Channel Radio/New York and our stations can improve customer communications and loyalty, expand the number of audience touch points, and open new revenue streams."

The program will be rolled out on Clear Channel Radio's six New York stations, including WLTW-FM `Lite FM,' WKTU-FM `The Beat of New York,' WHTZ-FM `Z100,' WAXQ-FM `Q104.3, New York's Only Classic Rock Station,' WTJM-FM `Jammin 105.1,' and WALK-AM/FM `Long Island's Best Mix From Yesterday and Today.' Preliminary email initiatives conducted on behalf of these stations will include newsletters, alerts, contests and promotions to increase listener involvement and loyalty, audience size, revenue and marketing return-on-investment.

"Clear Channel Radio/New York is demonstrating leadership by utilizing online media delivery platforms to drive significant offline activity," said Al DiGuido, Chief Executive Officer of Bigfoot Interactive. "By leveraging the power of email programs through our technology and service solutions, Clear Channel Radio/New York will create incremental marketing and sales opportunities for its advertisers who are focused on reaching their optimal demographic audiences both offline and online."

About Clear Channel Communications

Clear Channel Communications, Inc., (www.clearchannel.com) headquartered in San Antonio, Texas, is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays, and entertainment venues in 63 countries around the world. Including announced transactions, Clear Channel operates approximately 1,180 radio and 18 television stations in the United States and has equity interests in approximately 240 radio stations internationally. Clear Channel also operates approximately 750,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world. Clear Channel Entertainment, part of the Clear Channel family, is one of the world's leading diversified promoters, producers and presenters of live entertainment events and is a leading fully integrated sports marketing and management company.

About Bigfoot Interactive

Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email marketing solutions. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company's end-to-end suite of products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World Wildlife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. The company also works closely with key strategic and channel partners, including Acxiom(R) Corporation, Grey Direct and DIMAC Marketing Partners. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(R) Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.