Clear Channel Outdoor Wins Milwaukee Street Furniture and Transit Advertising Contracts in Milwaukee.PHOENIX -- Clear Channel Outdoor (NYSE NYSE See: New York Stock Exchange :CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ) was awarded two franchises by the Milwaukee County Transport System (MCTS MCTs, n.pr See medium-chain triglycerides. ): transit advertising and bus shelter bus shelter bus n → abribus m bus shelter n → Wartehäuschen nt bus shelter n → pensilina ( advertising. MCTS has consistently ranked as one of America's most efficient and cost-effective transit providers, while the City of Milwaukee and its thriving downtown continue to provide one of the Midwest's most upscale forums for outdoor advertising. The agreements will be for seven years each and provide a network of no fewer than 125 bus shelters with 250 advertising displays, as well as advertising on 425 buses that provide service throughout a compact 242-square-mile area of Milwaukee and its suburbs. The awards have been made following a competitive RFP (Request For Proposal) A document that invites a vendor to submit a bid for hardware, software and/or services. It may provide a general or very detailed specification of the system. 1. (business) RFP - Request for Proposal. 2. process that will allow Clear Channel Outdoor to further strengthen its position in the growing transit advertising segment. Under the exclusive contracts, Clear Channel Outdoor will design, install and maintain bus shelters and market and sell interior and exterior advertising space on bus shelters and buses, each of which include strategic coverage within key areas of each market. Transit advertising has become more valuable in recent years and continues to grow as public transit ridership increases and transit agencies invite creativity and innovation to market advertising space. "Adding the Milwaukee County Bus Advertising franchise to our product line, as well as the continued build-out of our premiere shelter program, will allow us to provide complete coverage for our clients throughout the Greater Milwaukee County area. These are products that will reach and be viewed by those living, working, shopping and commuting into the Milwaukee Market," said Paul V Paul V, 1552–1621, pope (1605–21), a Roman named Camillo Borghese; successor of Leo XI. He was created cardinal (1596) by Clement VIII and was renowned for his knowledge of canon law. . Sara, President of Clear Channel Outdoor's Milwaukee division. Joe Caruso, Marketing Director at MCTS, added, "Working with Clear Channel Outdoor will provide MCTS with more sales impact than ever before. That should result in greater advertising revenue which we reinvest in our bus service." About Clear Channel Outdoor Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 881,000 displays in more than 60 countries across six continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC. . In the United States, the company operates over 155,000 advertising displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography) DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes) DEFI Data Entry File Inquiry DEFI Digital Electronic Fuel Injection (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion