Clear Channel Outdoor Launches UK's 1st Outdoor Digital Billboard Network.LONDON -- Clear Channel Outdoor (NYSE NYSE See: New York Stock Exchange :CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ) has commenced the sales and marketing programme for the UK's first network of outdoor digital billboards in London. The 10 billboards measuring 5.3 metres long by 2.5 metres wide (approximately 48-sheet sized) will deploy a new, very energy-efficient technology. Controlled from a central hub, the billboards will be networked to carry multiple ads from 6 advertisers that can be updated instantly and remotely. Paul Meyer
Marie-Paul-Hyacinthe Meyer (January 17, 1840 - September 7, 1917), was a French philologist. , Global President of Clear Channel Outdoor, said, "We are very excited about this pilot, which employs a new generation of digital technology that furthers our commitment to make all of our outdoor displays as energy-efficient as possible. The knowledge we gain from this project and our existing digital networks in Cleveland and Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , combined with the additional digital networks that will be deployed during the second half of the year, will be invaluable in developing our long-term strategy for rolling out digital displays across our many markets." London's Vauxhall Cross and Cromwell Road  Cromwell Road is a major road in the Royal Borough of Kensington and Chelsea, London, and is designated part of the A4. are among the prime high-traffic locations Clear Channel Outdoor plans to introduce the 10 digital screens in the third quarter of this year. The new billboards use reflected light (sunlight in daytime and front-lit lights at night) to display the image, rather than LEDs (light emitting diodes See LED. ) used in Clear Channel Outdoor's existing digital networks in the US. Clear Channel Outdoor will offer 5 advertisers and one news/traffic content-provider the opportunity to book the network under a 1-year contract, each with category exclusivity. Each ad will be 5 seconds long and shown simultaneously network-wide, with each advertiser receiving an estimated 19,000 ad displays a week. Advertisers will be able to run multiple creative executions that can be changed as often as ad needs dictate. Barry Sayer, UK Chief Executive of Clear Channel Outdoor, said, "This is a hugely exciting pilot and represents a significant investment in the billboard medium by Clear Channel Outdoor. The screens will not only provide unparalleled flexibility, enabling advertisers to target audiences at different times of the day, in different mindsets with different messages, but they are also more energy-efficient than traditional LED screens." The 10 billboard screens consist of display tiles in red, green and blue that are electronically switched on and off to produce an image. Because of the reflective technology used by these displays bright and/or direct sunlight increases rather than reduces the visibility of the screen. For further information and pictures contact Janet Guest PR Manager, Clear Channel UK 0207 478 2265/ 0776 970 1268 janet.guest@clearchannel.co.uk About Clear Channel Outdoor in the UK Clear Channel Outdoor is the UK's leading outdoor advertising company, providing more than 80,000 advertising opportunities across its three premier brands: Clear Channel Billboards, Clear Channel Adshel and Taxi Media. Clear Channel Adshel is the UK's leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury's and Somerfield supermarkets and in over 80 UK shopping centres as well as advertising at music venues A music venue is any location regularly used for a concert or musical performance. Music venues range in size and location, from an outdoor bandshell or bandstand to an indoor sports stadium. Typically, different types of venues host different genres of music. and universities. Clear Channel Adshel also offers sites at Birmingham International Airport Birmingham International Airport may refer to:
A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. on sites including Fort Dunlop Fort Dunlop (grid reference SP129902), is the common name of the original tyre factory and head office of Dunlop Tyres in the Erdington district of Birmingham, England. It was established in 1917 and by 1954, the entire factory area employed 10,000 workers. , (Europe's largest banner) and specials on high-profile sites such as London's Cromwell Road. About Clear Channel Outdoor Clear Channel Outdoor is the world's largest outdoor advertising company with over 870,000 displays in more than 50 countries across 6 continents. In the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the company operates over 144,000 advertising displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography) DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes) DEFI Data Entry File Inquiry DEFI Digital Electronic Fuel Injection (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel(TM) is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com |
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