Printer Friendly
The Free Library
19,604,532 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Clear Channel Outdoor Launches Multicultural Sales and Marketing Initiative in U.S.


PHOENIX -- Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters.
Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States.
 Inc. (NYSE NYSE

See: New York Stock Exchange
:CCU CCU
abbr.
1. coronary care unit

2. critical care unit



CCU

critical care unit.

CCU Critical care unit, see there
)

--Industry Veterans to Lead Effort on Serving Fast-Growing Hispanic and African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race.  Population

Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Today, Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company's presence in the nation's largest Hispanic and African American markets. Leading this effort are outdoor advertising veterans Pedro (Peter) A. Milian Jr., who is Vice President Hispanic Sales and Marketing, and Tony Dailey Vice President of Multicultural Sales and Marketing.

"Outdoor advertising is one of the strongest media formats advertisers can use to target the fast-growing Hispanic and African American population," said Rocky Sisson, Executive Vice President of Sales & Marketing for Clear Channel Outdoor. "All Americans are spending more time out-of-home every day and the combination of radio and outdoor advertising is a proven and effective way to reach them as in-home-media continues to fragment. "

Clear Channel Outdoor has a presence in and offers advertising products and services in nine of the top 10 largest Hispanic and African American markets. The number of Hispanics in the country has surged nearly 60% since 1990 to 35.3 million, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 recently released Census data. African Americans, with a population of over 34 million make up 30% of the total U.S. population and are projected to grow at twice the rate of the rest of the population in the next 50 years.

"Companies are realizing that one of the best ways to grow their business is to target the Hispanic market," commented Peter Milian. "Clear Channel Outdoor is strategically positioned to help companies increase their market share and build loyalty in this highly brand conscious market segment."

Tony Dailey added, "The continuing growth and influence of the African American market creates opportunities for savvy marketers. Outdoor advertising works and we are providing a compelling value proposition to advertisers who wish to reach this important segment."

Peter Milian has been with Clear Channel Outdoor for 10 years and has been successful in leading the Company's Hispanic marketing and sales initiatives in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe.

Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048.
. Tony Dailey has held various positions in the company for the past 13 years. Based in Chicago, Illinois, Dailey has significantly expanded the company's African American marketing and sales in this market over the past few years.

About Clear Channel Outdoor

Clear Channel Outdoor, based in Phoenix, AZ, operates over 155,000 advertising display faces in 42 U.S. markets, three South American countries List of American countries

Nations:
  •  Antigua and Barbuda
  •  Bahamas
, Mexico and Canada. In addition, it manages over 60% of the spectacular signs in Times Square and approximately 37,000 advertising displays on taxis taxis (tăk`sĭs), movement of animals either toward or away from a stimulus, such as light (phototaxis), heat (thermotaxis), chemicals (chemotaxis), gravity (geotaxis), and touch (thigmotaxis).  in 27 U.S. cities. The Company also provides the signage programs at 15 major U.S. airports and more than 200 malls nationwide.

Channel Outdoor is a subsidiary of Clear Channel Communications Inc. (NYSE:CCU), a global leader in the gone-from-home advertising industry. More information may be found by visiting www.clearchanneloutdoor.com and www.clearchannel.com.

Certain statements in this release constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Mar 14, 2005
Words:561
Previous Article:UCC Solution Partner Amphire Solutions Certifies Orchestrator for UCCnet Data Pool Services.
Next Article:Zacks.com Announces That John Reese Highlights the Following Stocks: Shell Transport & Trading Company, PLC, American Capital Strategies, Ltd. and...
Topics:



Related Articles
Clear Channel Worldwide Launches `Clear Channel Advantage;' Ultimate One-Stop Shopping for Advertisers.
Clear Channel Communications Supports Democratic Process with Broad Based Initiatives.
Clear Channel Communications Announces Planned Strategic Realignment of Businesses to Enhance Shareholder Value.
Clear Channel Outdoor Adds Tony Jarvis As Global Research Chief.
Clear Channel Airports Introduces Premiere Advertising Platform to Reach Elite Travelers.
Clear Channel Outdoor Reaches 2006 Goal for the Deployment of Digital Billboard Networks.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles