Clear Channel Outdoor Launches Its First Indoor Digital Billboard Network.Chicago O'Hare International Airport O'Hare International Airport is an airport located in Chicago, Illinois, United States, 17 miles (27 km) northwest of the Chicago Loop. It is the largest hub of United Airlines (whose headquarters is in downtown Chicago) and the second-largest hub of American Airlines (after to House Digital Billboard Network Reaching Elite Business Travelers Through LED Displays PHOENIX -- Clear Channel Outdoor (NYSE NYSE See: New York Stock Exchange :CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ) announced today that it has launched its first indoor digital billboard network at Chicago's O'Hare International Airport, strengthening its leadership in the digital out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. business. Eight 6'x 8' LED (light emitting displays) units will feature 10-second spots, 24 hours a day, 7 days a week throughout the United Airlines B and C Concourses. The displays are manufactured by Newton Technologies. "On the heels of the tremendous success we've experienced with our outdoor, digital billboard networks, moving our digital network indoors is the next, natural step for these next-generation displays," said Paul Meyer
Marie-Paul-Hyacinthe Meyer (January 17, 1840 - September 7, 1917), was a French philologist. , Global President of Clear Channel Outdoor. Clear Channel Outdoor's airport operations deliver an extremely desirable consumer base to advertisers, especially elite business travelers. These frequent fliers have high personal income, discretionary buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. and the greatest influence on business purchase decisions. In fact, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. research from Mendelsohn's Affluent Study: * Between 45% and 55% of all airline passengers are traveling for business * 26% have post-graduate degrees * 75% have household income between $100,000 and $300,000 * Nearly 4 of 5 are C-level executives (13.1% are at the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. level) "With digital billboards in airports, we are reaching a captive audience with exceptional buying power in a unique, entertaining way," said Michael Riley, President of Clear Channel Airports. "Clear Channel Airports reaches six out of ten business travelers, and these displays will only enhance our ability to deliver this affluent, hard-to-reach target audience in a controlled environment with little waste of the advertising dollar." O'Hare International Airport, one of the world's busiest airports, serves as the largest hub to United Airlines and the second largest to American Airlines. O'Hare was named the Best Airport in North America by readers of the U.S. Edition of Business Traveler Magazine in 2003 for the sixth year in row. About Clear Channel Outdoor Clear Channel Outdoor, based in Phoenix, Arizona, is the world's largest outdoor advertising company with over 881,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 155,000 advertising displays and has a presence in 45 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography) DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes) DEFI Data Entry File Inquiry DEFI Digital Electronic Fuel Injection (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Adshel(TM) is the company's international street furniture division, which operates more than 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com. Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. |
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