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Clear Channel Outdoor Brings Digital Billboards to Second Largest U.S. Market.


Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  to Host Multi-Purpose Outdoor Displays with Color Definition and Image Quality on Par with HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Technology

LOS ANGELES -- Clear Channel Outdoor Holdings, Inc. (NYSE NYSE

See: New York Stock Exchange
:CCO (Chief or Corporate Compliance Officer) The executive person in charge of compliance issues, regulatory requirements, internal controls and managing audits within an enterprise or organization. ), today announced that it is adding Los Angeles, the second largest DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 market in the U.S., to its growing list of digital billboard networks.

Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages as needed as needed prn. See prn order.  to suit the needs of their advertising campaigns. In addition, Clear Channel's Digital Outdoor Networks enable advertisers, such as television and radio stations, to deliver real-time information. With the opportunity to purchase campaigns cost efficiently by day part, location, or specific demographics, advertisers now can run highly targeted campaigns.

"A brand new medium for advertisers has arrived in Los Angeles," said Paul Meyer, President and Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of Clear Channel Outdoor. "Los Angeles is the first of a number of top ten U.S. markets in which we will launch our Digital Outdoor Networks this calendar year."

The Los Angeles Digital Outdoor Network consists of ten interconnected digital (14' x 48') bulletin displays that run a continuous, 64-second loop of eight second static advertisements. Each creative execution per sign will be displayed over 1,000 times per day. In addition to Los Angeles, Clear Channel Outdoor has launched digital billboard networks in Akron, Albuquerque, Cleveland, Columbus, Las Vegas, Memphis, Milwaukee, Minneapolis/St. Paul, Tampa Bay, and Wichita.

About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI Defi Deutsche Filmografie (German Filmography)
DEFI Dehors Enormes Filles Informes (French edition Calvin & Hobbes)
DEFI Data Entry File Inquiry
DEFI Digital Electronic Fuel Injection
 (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 14, 2007
Words:423
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